VisitScotland welcomes ‘significant milestone’ in road to recovery

Slains Castle in Aberdeenshire

VISITSCOTLAND Chief Executive, Malcolm Roughead, has responded to the release of the International Passenger Survey (IPS) tourism statistics for 2022 by the UK Office for National Statistics (ONS).

He said: “The return of international visitors marked a significant milestone in the recovery of Scotland’s valuable tourism and events industry. These visitors stay longer and spend more, helping support jobs and communities right across the country.

It is clear that, despite the challenges of recent years, appetite for Scotland is strong. There is a real desire and demand for our world-class offering, particularly from important markets such as North America. Every region and destination in Scotland stands to benefit from this interest.

“VisitScotland is focused on building on these shoots of recovery. Our marketing, funding, partnership work and business support activities are all designed to ensure a quality experience for visitors and make Scotland a year-round, must-visit destination.

“With several businesses already reporting strong bookings for the year ahead;  increasing investment in the sector; new direct air routes and unmissable events such as the 2023 UCI Cycling World Championships, there is much to suggest that 2023 will be another good year for Scottish tourism.”

For a full summary of the figures please visit: 2022 inbound data | VisitBritain

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