The Glenmorangie Company strengthens its executive team as it looks to future growth

Caspar MacRae, Director of Marketing and Business Development at Glenmorangie

TWO senior promotions at one of Scotland’s most prestigious Scotch malt whisky companies have been announced.

To accelerate the growth of the Company’s iconic Glenmorangie and Ardbeg brands, Caspar MacRae has taken on an evolved and expanded role as the Director of Marketing and Business Development. In his new role, Caspar will oversee the commercially focused department with end-to-end responsibility for stewarding The Glenmorangie Company’s brands as well as driving key markets and sales.

Ellie Goss takes up a newly created role on the Executive team, as Director of Corporate Affairs and Hospitality. Ellie, who joined the Company in 2014 as Head of Communications, will be responsible for ensuring that the Ardbeg and Glenmorangie Distilleries continue to be recognised as industry-leading visitor attractions, drawing thousands of tourists to their Highland and island homes.

Ellie will also oversee the Moët Hennessy-Louis Vuitton (LVMH) owned Company’s pioneering CSR initiatives. She will take the lead on internal communications, as well as maintaining the Company’s reputation in Scotland and continuing her role as chair of the Scotch Whisky Association’s Communication working group.

Both new roles start with effect from 1 January 2021.

Thomas Moradpour, President and CEO at The Glenmorangie Company, said: “I am delighted to be starting 2021 by announcing these important changes to our Executive team.

“Caspar and Ellie contribute a wealth of knowledge and experience, having both worked within our brands and business for a period already. They have demonstrated their agility in meeting our changing business needs, and I have full confidence that they will continue to add great value as we drive our business forward and look to enter a new phase of growth.”

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