Starting a Small Business? The 6 Best Tools to Help


FINDING your passion in life is important, and for some people, their passion will be their business. As an entrepreneur, there are a few things that you can do to increase the likelihood of your business endeavors succeeding – which is vital, considering that starting a business really can be quite the challenge. While there are certainly attributes that you should work on and knowledge that you should acquire, it is also worth considering the tools that can help. So, let’s take a look. 

Project Management

Project management tools have revolutionized how small businesses manage and execute their tasks. By providing a unified platform for all project-related information, they eliminate the need for excessive emails, reduce the risk of losing important data, and make it easier to keep everyone on the same page. Within this tool, each task can be defined with specifics like start and end dates, priority level, assignee, and status. This helps to create a clear roadmap of the project, improving transparency and making the tracking of progress more efficient. Features like time tracking, resource management, and document sharing further enhance the capabilities of these tools, making them a must-have for any small business.


For everyday communication, instant messaging platforms have become the norm. These platforms are more than just chat tools – they act as a hub for collaboration, bringing team members together regardless of geography. In addition to providing quick and convenient communication, they integrate with numerous other business tools, centralizing notifications and minimizing the risk of missing important updates. They support multimedia file sharing and come with robust search capabilities, making it easy to find specific messages or files when needed.

In an increasingly remote work environment, video conferencing tools serve as the digital equivalent of face-to-face meetings which includes sales presentation, virtual interviews, evaluation, etc. These platforms offer high-quality video and audio, along with features such as virtual backgrounds, breakout rooms, and recording capabilities, creating a comprehensive meeting experience. They are also incredibly versatile, suitable for team meetings, webinars, virtual workshops, online training, and more.

As a small business just starting up, leveraging PDF tools can provide a multitude of benefits, and they are geared towards different businesses, too, from PDF tools for developers to fledgling retail businesses. 

Universal Format: PDF is a universally accepted file format that preserves the formatting of a document. This means that regardless of the device or operating system used by the viewer, a PDF file will always appear the same. This is crucial when you’re sharing documents like proposals, contracts, or manuals with clients or team members who may use different systems.

Professionalism: Presenting documents in PDF format can convey a high level of professionalism. Whether you’re sending a sales proposal, business plan, or invoice, using a PDF ensures a clean, well-formatted, and professional look.

Security: If your business deals with sensitive information, PDF tools allow you to enhance the security of your documents. You can protect your PDFs with a password, restrict editing or printing rights, and even use digital signatures for authenticity and non-repudiation.

Compact and Optimized: PDF files are often smaller in size compared to other formats, making them easier to share and store. This can be particularly important for a small business that may not have extensive digital storage resources.

Integration with other tools: PDF tools often integrate well with other software. For example, you might need to export a spreadsheet as a PDF document or combine multiple types of files into a single PDF. Such integrations can significantly simplify your business operations.

Data Collection: Many PDF tools let you create fillable forms. This can be beneficial for data collection purposes, such as customer feedback, surveys, order forms, and more.

Accessibility: PDFs are designed to be accessible, meaning they can be easily read by screen readers. This is important in ensuring your business is inclusive and complies with accessibility regulations.

By incorporating PDF tools into your business operations from the onset, you can establish efficient, secure, and professional workflows, setting a strong foundation for your business’s growth and success.

Customer Service

CRM systems are like the heartbeat of a business, playing a crucial role in nurturing relationships with customers. They provide an all-encompassing view of each customer, tracking every interaction, purchase history, preferences, and more. This wealth of data can be analyzed to derive actionable insights, guide businesses in their marketing efforts, improve customer retention, and identify opportunities for upselling or cross-selling.

Financial Management

Financial management tools are akin to a business’s backbone, ensuring smooth and effective operations. They not only automate routine tasks like invoice generation and expense tracking but also facilitate complex financial processes like tax preparation and financial forecasting. Additionally, they offer reporting features that provide businesses with a comprehensive understanding of their financial health, aiding in strategic decision-making.


Email marketing tools enable small businesses to reach out to their customers on a more personal level. They provide easy-to-use templates for creating attractive emails and automation features that deliver emails at optimal times. They also allow the segmentation of mailing lists, ensuring that the right messages reach the right people. Moreover, their analytics capabilities allow businesses to measure the success of their campaigns, facilitating continuous improvement.

Social media management tools are invaluable in the digital age, where maintaining a strong online presence is critical. They not only save time by allowing businesses to schedule posts across multiple platforms from one central location but also monitor mentions of the brand, track engagement metrics, and analyze performance, providing valuable insights that help shape the social media strategy.


Productivity suites have become a staple in businesses of all sizes. They provide a range of applications for creating, editing, and sharing documents, spreadsheets, and presentations, facilitating seamless collaboration. Their cloud-based nature ensures that files are accessible from anywhere and changes are synchronized in real-time, eliminating issues associated with version control.

To Sum Up

By adopting these types of digital tools, small businesses in 2023 are setting themselves up for success. Each tool serves a distinct purpose, yet they all work together to create a more efficient, productive, and collaborative work environment, driving growth and success in the modern business landscape.

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