Start-up firm makes senior marketing appointment

Andrew Gibbon
Andrew Gibbon

Edinburgh-based ePOS Hybrid has hired Andrew Gibbon to lead its sales and marketing teams.

Andrew has more than nine years’ experience in starting successful companies and has helped scale and grow start-ups operating in digital commerce, high-street retail and technology.

ePOS Hybrid has developed an Android-based point of sales system which fully automates a restaurant or bar’s complete business operation, and Andrew’s appointment marks the first step of its ambitious growth plans to roll out their technology to hospitality businesses throughout the UK.

Andrew said: “I’ve always had an interest tech innovation and I’m hugely excited to be joining ePOS Hybrid at such a key point in their journey.

“My focus will be on developing and implementing our growth strategies for the next 12 months, scaling our active user base within the UK market, and ensuring we continue to generate sustainable momentum.

“ePOS hybrid has an innovative and exciting product with a clear differentiated value proposition. I’ll be working closely with our CEO and the rest of our team to achieve our plans for growth and begin leading the future direction of this market.”

The firm’s ePOS technology empowers fine dining, casual dining and takeaway operators to transform their customer journey, whether it be to provide home delivery and self-ordering services, or to offer customisable menus and dynamic pricing. 

Its cloud-based point of sale terminals, and related self-ordering and smart table technology, allow operators to elevate their business operations and capitalise on emerging industry trends, such as the growing demand for unique and experiential dining.

Andrew added: “I have worked in early stage start-ups my whole career and have a particular interest in technology focused businesses.

“Having run and been involved in a number of high-growth start-ups over the last nine years, I have a wealth of experience and knowledge which I’m excited to bring to the company.”

“Our point of sale technology has a number of impressive differentiators with market leading functionality which can help transform thousands of food and hospitality businesses throughout the UK and internationally.

“There’s massive market opportunity for us to scale and enjoy rapid growth in multiple markets over the coming months and years.”

Founder of Epos Hybrid, Bhas Kalangi, said: “Good marketing is key for any new company so it’s exciting to have someone of Andrew’s considerable talent join our team.

“His enthusiasm and our shared passion for ePOS Hybrid is brilliant for our company and I’m excited to see his ideas and creativity come to fruition. It’s such an exciting time for us and Andrew’s role will be crucial as we continue to scale and move forwards.”

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