Søstrene Grene officially opens first ever Scottish store 

Søstrene Grene officially opens its first ever store in Scotland

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ST. ENOCH Centre shoppers enjoyed a day of Scandinavian style and Grand Opening festivities as Søstrene Grene opened the doors of its first ever Scottish store

World renowned Danish retail chain, Søstrene Grene, celebrated the opening of its first Scottish store today (Friday 2nd December) with a Grand Opening event in Glasgow’s St. Enoch Centre. 

Queues of shoppers eagerly awaited the Grand Opening in Glasgow’s St. Enoch Centre as Søstrene Grene brings a unique Scandinavian shopping experience to Scotland’s retail landscape, in the heart of Glasgow’s city centre. The first ever Søstrene Grene Scottish store has created 15 new full time and seasonal positions.

Scottish radio presenter Katy Johnston officially opened the store at 9.59AM on Friday morning, welcoming shoppers on a red carpet, serenaded by a beautiful string quartet. The first 100 shoppers were rewarded with vouchers for the brand’s signature tufted rugs, free goody bags, bespoke cupcakes, and complimentary refreshments. 

Excited shoppers were transported to a hygge homeware wonderland, experiencing Søstrene Grene’s new Christmas collection,’The Magic of Christmas’, and a huge selection of home interiors, hobby items, small furniture, and kitchen items.

The first Søstrene Grene in Scotland, the store encompasses ‘Retail for the Senses’ – a new concept complete with atmospheric lighting, classical music and beautiful scents, designed to appeal to all the senses and provide a unique shopping experience. The stores aim to encourage customers to slow down the pace of everyday life, experiencing ‘hygge’ and surprises around every corner with new products arriving on the shelves every single week. 

Søstrene Grene is a family-owned retailer created by sisters Anna and Clare in 1973 with the aim of bringing ‘beauty to everyday life’. They currently operate more than 260 stores in 15 countries worldwide. Now Glaswegians have the iconic Danish brand on their doorstep, joining newly opened UK stores in Newbury and Derby. 

Norma Jacob and Richard Power, who operate the new store said: “What a wonderful opening for Søstrene Grene’s first ever Scottish store! The number of shoppers who turned out for the Grand Opening was spectacular and we’re delighted that everybody was so excited to explore the new store. We’re thankful to all of our staff working so hard behind the scenes to ensure the store is ready to welcome shoppers to our wonderful world of hygge and homeware – we hope to see you soon!”

Anne Ledgerwood, Centre Director of St. Enoch Centre, added: “We’re thrilled that St. Enoch Centre is the home of Scotland’s first Søstrene Grene and we’re sure Glasgow shoppers will enjoy exploring the brand’s wonderful world of style. It’s an exciting time for the city’s retail landscape and the perfect chance to pop into Søstrene Grene at St. Enoch Centre for some Christmas shopping!”

Mikkel Grene, CEO of Søstrene Grene, said: “We are delighted to officially open our first ever Søstrene Grene in Scotland, and we’re sure the new store in Glasgow will be a great addition to our worldwide portfolio. We cannot wait to invite our Scottish customers inside for a moment of ‘hygge’ in St. Enoch Centre this coming Christmas season, and we hope it will bring a completely new shopping experience to the city.”

Søstrene Grene is a franchise concept and Joint Venture partners Norma Jacob and Richard Power, who already run Søstrene Grene stores across England and Northern Ireland, operate the new Glasgow store. 

The opening hours for Søstrene Grene at St. Enoch Centre are Monday to Friday 9AM to 7PM, Saturday 9AM to 6PM, and Sunday 10AM to 6PM. 

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