Livingston Designer Outlet Announces Charity Partnership with the British Heart Foundation


LIVINGSTON Designer Outlet, Scotland’s largest outlet destination, is proud to announce its partnership with the British Heart Foundation (BHF), a leading charity dedicated to fighting heart and circulatory diseases. The collaboration aims to support vital research and initiatives to improve the lives of those affected by heart conditions across Scotland.

At the heart of this partnership lies a personal connection. Retail Manager, James Julian is the proud grandson of Desmond Julian, a distinguished British cardiologist, and former Medical Director at the BHF. Desmond Julian’s pioneering work in establishing coronary care units has left an indelible mark on the field of cardiology, and his legacy continues to inspire the mission of the BHF.

Residents of Livingston and the surrounding areas are encouraged to join hands in fundraising efforts to support the BHF’s impactful work. By participating in the various initiatives and events to be organised by Livingston Designer Outlet, individuals can contribute towards research, awareness campaigns, and support services for those affected by heart and circulatory diseases.

“Growing up hearing stories of my grandfather’s ground-breaking work in cardiology has instilled in me a deep appreciation for the importance of heart health”, said Julian. “Therefore, partnering with the British Heart Foundation through Livingston Designer Outlet is extra special to me. We hope the partnership has a tangible impact on the lives of those affected by heart conditions. Together, we’re not just raising funds; we’re igniting hope and fostering healthier tomorrows.” 

David McColgan, Head of BHF Scotland, expressed his gratitude for the partnership, saying: “We are delighted that Livingston Designer Outlet is supporting the BHF in 2024. Our research helps the 700,000 people in Scotland living with heart and circulatory diseases, but it is only made possible because of the generosity of the public and partners like Livingston Designer Outlet.”

More information about upcoming fundraising activities and ways to get involved will be provided in the coming weeks. Livingston Designer Outlet looks forward to a fruitful collaboration with the BHF, making a positive difference in the lives of individuals and families affected by heart conditions.

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