Cheeky Chompers secures £472,000 in oversubscribed equity crowdfund raise

Left to right are Amy Livingstone and Julie Wilson of Cheeky Chompers (by Stewart Attwood)
Left to right are Amy Livingstone and Julie Wilson of Cheeky Chompers (by Stewart Attwood)

Cheeky Chompers has secured £472,000 in an oversubscribed crowdfund on equity investment platform Crowdcube. 

Having targeted £400,000, the Edinburgh-headquartered baby care brand will continue to focus on scaling the business through product development, direct sales growth and increased brand awareness in key markets.  

Last week, Cheeky Chompers also added another national retailer to its customer base, with the company’s products now available at 31 Mamas & Papas stores around the UK and via the Mamas & Papas website.   Mamas & Papas source the very best from the rest of the high street working with popular brands to give consumers even more choice,

Cheeky Chompers’s 9 award-winning products have proved popular at home and abroad, helping to drive over 1.5 million products sold to date with the UK, China and the US representing the company’s largest markets.  Cheeky Chompers, who also count John Lewis,   JoJo Maman Bébé, The White Company and Nordstrom among its retail customer base, won a Queen’s Award for enterprise in 2018 for its international trade.  The company, founded by Julie Wilson and Amy Livingstone met when they were both on maternity leave with their first children.

Julie Wilson, founding director of Cheeky Chompers, said: “It has been an amazing journey over the past six years and the team has worked really hard to take an idea and turn it into a global brand.  The aim now is to capitalise on the multi-billion global market for baby soothers and teethers by scaling the business to the next level.  We’re excited to be teaming up with Mamas & Papas, a brand we’ve admired greatly for some time.”  

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