VIEVE, the award-winning cult makeup brand, has officially opened its highly anticipated pop-up store at Glasgow’s Buchanan Galleries today, 5th December 2024.
This exciting launch follows a teaser post on social media hinting at the brand’s return to its home city this winter.
The Glasgow-based beauty brand, founded by professional makeup artist Jamie Genevieve, is now welcoming guests to explore and purchase its full range of innovative and high-performance makeup, including new and exclusive merchandise.
VIEVE has cultivated a loyal following with its curated collection of products that effortlessly perform and empower individuals to define beauty on their own terms.
Visitors to the new VIEVE store at Buchanan Galleries can expect a comprehensive selection of vegan and cruelty-free cosmetics, including bestsellers such as Skin Nova, Modern Mascara, Sunset Blush Balm, and Lip Dew, as well as the new Skin Nova Complexion Balm.
Makeup artists are on hand to provide an exceptional shopping experience, offering expert advice and personalised product recommendations.
The pop-up store, brought to life in collaboration with creative agency Backlash, reflects VIEVE’s innovative approach to engaging with its loyal community.
This initiative showcases the brand’s commitment to providing an exceptional retail experience that aligns with its ethos of inclusivity and self-expression.
Kathy Murdoch, Centre Director at Buchanan Galleries, commented: “VIEVE is one of the most frequently requested brands by our guests, so we’re really excited to be welcoming them to our retailer line-up this year, just in time for Christmas.
“There is already a real buzz about VIEVE returning to its hometown with a new pop-up, providing an opportunity for visitors to explore their fantastic beauty collection. It’s going to be well worth the wait for our guests!”
The opening of VIEVE’s pop-up store is part of a trend of local companies choosing Buchanan Galleries as their Glasgow base.
Another Glasgow-born brand, Panther Milk, opened its Christmas pop-up on 26 November, offering the world’s first premium, ready-to-drink oat milk cocktail range, including its famous Panther Milk Crema.
VIEVE’s pop-up at Buchanan Galleries provides an excellent opportunity for Glasgow shoppers to experience the brand’s products firsthand and indulge in some pre-holiday beauty shopping.
Whether you’re a long-time fan or new to VIEVE, this is the perfect chance to discover products designed to inspire confidence and creativity.
For more information, please visit https://www.vievebeauty.com/ or https://buchanangalleries.co.uk/.
