True Student’s Glasgow’s Emma Fraser wins prestigious property award

True Student Ltd’s Emma Fraser has scooped the “Unsung Hero of the Year” award at the Property Week Student Accommodation Awards

TRUE Student Ltd’s Emma Fraser has scooped the “Unsung Hero of the Year” award at the Property Week Student Accommodation Awards due to her relentless focus on student wellbeing and incredible operational performance.

It was Emma’s remarkable tenacity, leadership and resilience in adversity that impressed the judges. Emma’s quick response resulted in saving a student’s life early this year. Just weeks later, she was then faced with discovering the tragic death of a student who had passed away. Emma’s compassion and professionalism in managing these tragedies and communicating effectively with all involved, in both situations, was something very special. 
Then just a month later, when a mains gas leak caused by construction works at an adjacent location to the Glasgow West End site resulted in the building being evacuated for 14 hours, Emma stepped into immediate action, setting up a refuge point in a nearby hotel function room and providing food and essential supplies, whilst arranging overnight accommodation every single student.

In her role as General Manager, Emma led True Student’s flagship 605-bed scheme in Glasgow West End, which achieved a 100% occupancy, 10% increase in rental value, 20% reduction in operating costs and an outstanding 82% guest retention rate. These results contributed to the business recently selling the development for £72million to international real estate investment firm, Hines.
Upon receiving the award, Emma said: “I am absolutely over moon to have won the Unsung Hero Award. I love working for true student and this award makes me feel so proud of the way that we always put our guest’s wellbeing at the very heart of everything we do. I couldn’t have won this award without the incredible team I have around me, and I am looking forward to the exciting years ahead of us as a business.”
Ben Morley, MD of True Student Ltd, added: “I feel incredibly proud and delighted that Emma, who is such an inspirational role model within our business, has been recognised for all her achievements this year. She is an incredible asset to our business and our brand, consistently leading with pride, passion & personality.”
Bricks Capital, True Student’s parent company, has ambitious growth plans, including opening four new PBSA developments next year and another two in the pipeline for 2021, all of which will be managed and operated by true student.

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