In a world where 90% of startups fail within their first two years, Niki Hutchison, a multi-award-winning Business and Marketing Strategist and CEO of Enjoy Marketing® agency launches her brand new podcast, From Overlooked To Fully Booked®.
This show promises to transform the way small businesses capture attention and secure clients in today’s competitive market.
Episode 1 of the new series launches today and will be available here.
From Overlooked To Fully Booked™ isn’t just a podcast – it’s a movement. Drawing on her extensive experience as a Brand Strategist with some of the UK’s leading advertising agencies and delivering training on behalf of the likes of Google and Enterprise Nation, Niki is on a mission to simplify marketing to help entrepreneurial women go from obscurity to high demand in their businesses.
Each episode features conversations with giants from the online business and entrepreneurship world, such as such as Lisa Johnson (That Strategy Co.), Andrew & Pete (ATOMICON), Stefanie Sword-Williams (F*ck Being Humble) and Lucy Hall (Digital Women).
These influential guests will share insights that are crucial for anyone looking to make their mark and fill their client roster with subjects being discussed this series including:
- What to focus on in 2024 to grow an audience of people who will buy
- What mistakes to avoid in online business
- What people are buying (and not buying) today
- How to capitalise on AI and what to focus on first if you’re starting an online business from scratch in 2024
Niki, who is based in Edinburgh, will also host solo episodes to unpack her six-step BRIGHT framework, which has helped her clients become 50% more likely to succeed past the critical three-year mark.
The BRIGHT Framework covers the foundations every business owner needs to have in place to ensure success, from Brand to Relevance (to your target customer), Innovation (how to choose the best business model for you), Goals, to How to market your business (working out the best marketing strategy) and then Tell people about it (the tactics to use to get the word out there).
Speaking on the launch of the podcast, host Niki says: “I am determined to demystify marketing for the everyday entrepreneur.
“I want listeners to understand that marketing shouldn’t be a gatekeeper of success, and the practical advice my guests and I share is immediately actionable, helping listeners not just learn but apply the strategies that lead to growth and profitability.”
The movement begins today, 9 August with episodes available on all major platforms.
Whether you’re launching a startup or looking to grow or scale your existing business, tuning in to From Overlooked To Fully Booked® will equip you with the tools to make your business irresistible to clients.
