Transformed Distillery visitor centre revealed in Dornoch

02/04/2024
Glenmorangie Distillery Visitor Centre

GLENMORANGIE Highland single malt Scotch whisky today reveals a technicolour transformation of its Distillery visitor centre, on its mission to welcome more people into the brand’s wondrous world. A visit to Glenmorangie is already a must for many whisky lovers touring the Highlands from around the globe. Now, by playfully restyling the Distillery’s tasting rooms, museum, and boutique to showcase its imaginative approach to whisky-making – and unveiling a new range of inspiring tours and tastings – Glenmorangie has created an even more wondrous whisky destination for visitors to enjoy.

Nestled on the beautiful banks of the Dornoch Firth since 1843, the Glenmorangie Distillery is the beating heart of Glenmorangie’s whisky making. Swirling with aroma and flavour, it welcomes thousands of visitors each year to trace the journey of its single malt through the Distillery and meet its imaginative whisky makers. Guests can gaze up at the signature giraffe-high stills, experience the peace of traditional warehouses – and taste the delicious results. Glemorangie has now collaborated with interior storymakers Russell Sage Studio – the team behind the recent reimagining of the brand’s boutique hotel – to create an enhanced distillery visitor journey. Guests can delight in a truly memorable experience through joyful references to its whisky creation, flavour-inspired décor, and whimsical nods to its brand icon, the giraffe.

Enhancements include:

  • Tasting rooms: Restyled in bright, bold hues, one stunningly reflects the tranquil woodland that surrounds Glenmorangie’s mineral-rich water source, the Tarlogie Springs. The other pays homage to the oak casks which bring Glenmorangie’s flavours to their best;
  • Retail boutique: A technicolour tented ceiling, décor in the brand’s hallmark “orangie”, and arresting “molten” copper lighting bring a playfully luxurious feel. Striking displays showcase Glenmorangie’s most popular single malts, Distillery exclusives, and rare whiskies;
  • Museum: With bright accessories and multi-coloured carpets, the restyled museum leads visitors through the story of Glenmorangie since its beginnings more than 180 years ago;
  • Marquee: This covered outdoor space, arriving by late spring, will provide a new area for evening hosting and special events.

Glenmorangie President and CEO Caspar MacRae said: “These bold enhancements to our visitor experience make the Glenmorangie Distillery an even more delicious destination for visitors from across the globe. We look forward to welcoming whisky lovers old and new to explore our beautiful Highland surroundings, meet our crackerjack crew of whisky makers and taste our wondrous single malt.”

Russell Sage said: “The Distillery is a very special place in the Glenmorangie story and home to its wonderful world of whisky making. Our vision was to respect and retain the history and patina of the place, while reinterpreting that story through a contemporary Glenmorangie lens. We aimed to transform the current spaces with the same playful imagination and innovation for which Glenmorangie is known and loved, creating rooms of joy and inspiration, to surprise and delight all who visit.”

From The Classic Tour exploring Glenmorangie’s signature whisky, to The Wonder Tour – pairing drams with fine chocolates and local cheeses, and tastings of Glenmorangie’s most rare and innovative whiskies – there is an offering to delight every palate. To book a tour and tasting experience, visit glenmorangie.com/visit-us/distillery-tours

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