Today marks the start of flagship conference of Scottish Tourism Month


BENHOLM Group, industry leader in creative plant design, are once again proud to announce their official partnership with the Scottish Tourism Alliance (STA), the Association of Scotland’s Self-Caterers (ASSC), and the Association of Scottish Visitor Attractions (ASVA) as the exclusive plant supplier for The Signature Conference during Scottish Tourism Month 2024.

Taking place at the P&J Live in Aberdeen from Tuesday 12th to Wednesday 13th March 2024, The Signature Conference is the flagship event of Scottish Tourism Month. It serves as a pivotal platform for industry leaders, stakeholders, and enthusiasts to come together, share insights, and discuss the future of tourism and hospitality in Scotland.

Speaking about the partnership, Adrian Byne, Director at Benholm, said: “Benholm Group are thrilled to be a part of The Signature Conference during Scottish Tourism Month, reaffirming or commitment to supporting the hospitality industry. As both a supplier and exhibitor, we look forward to showcasing our creative planting solutions as part of biophilic design. Our aim is to help Scottish venues stand out, attract more business, and elevate the overall guest experience. We’re excited about the chance to showcase the power of plants in creating inviting and distinctive spaces across Scotland – we can’t wait to see you all there!”  

As the Scottish tourism industry comes together to navigate the challenges and opportunities ahead, Benholm Group is honoured to play a role in supporting the sector’s growth and sustainability.

As well as exhibiting at the event, Benholm Group’s commitment to enhancing the conference’s ambiance is reflected in its role as the official plant supplier for the venue. With a wide array of high-quality plants and horticultural expertise, Benholm Group aims to contribute to the overall aesthetic and atmosphere of the event.

As the biggest conference of its kind in Scotland, The Signature Conference will feature a diverse program covering the latest trends and insights across travel, tourism, hospitality, food and drink, the economy, and policy. Attendees can expect valuable information, actionable advice, inspirational stories, and examples of innovation. The event also boasts an exhibitor hall, providing an opportunity for businesses to connect with suppliers and supporters of the industry.

For more information about Benholm Group and its offerings, please visit

The latest stories