C&C Group, the parent company of Tennent’s Lager, has announced ambitious plans to drive growth under the leadership of its new boss.
The company, known for its iconic Scottish beer brand, is looking to expand its market presence and explore new opportunities in the beverage industry.
C&C Group is a leading manufacturer and distributor of beer and cider in the UK and Ireland. Its portfolio includes well-known brands such as Tennent’s Lager, Magners Cider, and Bulmers. Tennent’s, in particular, is a beloved brand in Scotland, with a rich history dating back to 1885.
The appointment of a new CEO marks a significant shift in C&C’s strategy. The company aims to leverage its strong brand portfolio to increase market share and explore new markets.
This could involve expanding distribution channels, investing in marketing campaigns, and potentially acquiring or partnering with other brands to enhance its offerings.
While specific details of the plans have not been disclosed, the company’s enthusiasm suggests a focus on innovation and customer engagement.
The beverage industry faces several challenges, including changing consumer preferences, increased competition from craft breweries, and regulatory pressures.
However, C&C’s strong brand recognition and new leadership position it well to capitalise on emerging trends and opportunities.
Roger White, Chief Executive Officer, commented: “Having joined the business in late January 2025, although it is still early days, I believe I have already gained an understanding of the business and the wider market dynamics.
“It is clear to me that C&C has a committed and capable team, alongside great brands and a passion for delivering for its customers.
“However there is much work to be done to fully realise the potential across the Group. Whilst the market backdrop remains challenging, we are continuing to support our customers, invest in the business and have some exciting plans to implement this year which I look forward to updating you on further in May.
“I remain confident of the significant long-term opportunity within the business and I am fully focussed on delivering increased shareholder value.”
As C&C Group embarks on this new chapter, its commitment to growth and innovation is likely to have a positive impact on the Scottish and broader UK beverage market.
With Tennent’s at the forefront, the company is poised to maintain its position as a leading player in the industry while exploring new avenues for expansion.
