Søstrene Grene St Enoch announces grand opening activities for store opening next Friday

The Danish retailer's first Scottish store will create up to 15 new jobs in St Enoch Centre

THE world renowned Danish retail chain, Søstrene Grene, will open their first store in Scotland next Friday 2 December at St. Enoch Centre. To celebrate the Grand Opening, Søstrene Grene has announced the first 100 visitors will receive a voucher for the brand’s signature tufted rug and a free goody bag, with other festivities including live entertainment and refreshments. Plus, the new store has created up to 15 new jobs within St. Enoch Centre, making it an exciting addition to Glasgow’s retail market. 

The new store at St. Enoch Centre will be celebrated with a Grand Opening on Friday 2 December at 9.59 am. The store will be officially opened by radio presenter Katy Johnson with a red carpet rolled out to welcome customers to the store, as well as live entertainment in the form of Scotland’s renowned Capella String Quartet playing classical twists on modern day music. 

Søstrene Grene will reward the first 100 customers in store on Friday 2 December, with giveaways on the day including cupcakes, refreshments and even products including Søstrene Grene’s beautiful tufted rugs. The first 100 customers in the queue on Friday 2 December will receive a voucher for 1 tufted rug, plus a goody bag and fresh cupcakes. 

The opening of Sostrene Grene at St.Enoch Centre has created 15 new full time and seasonal positions with employee roles ranging from front of house staff to store management. 

Norma Jacob and Richard Power, who will be operating the new franchise store said: “We’re delighted to be opening Søstrene Grene’s first ever store in Scotland in the wonderful city of Glasgow. The city’s shopping scene is renowned around the UK, making it the perfect fit for Søstrene Grene’s beautiful world of discovery. The Grand Opening will be a jam-packed morning of activity including live entertainment and giveaways for the first 100 customers – we can’t wait to welcome Glasgow to Søstrene Grene!” 

Anne Ledgerwood, Centre Director of St. Enoch Centre, added: “We’re excited to welcome Scotland’s first Søstrene Grene to St. Enoch Centre, just in time for Christmas.  Glasgow’s renowned for its sense of style, so I’m sure our shoppers will love the unique Scandinavian interiors and crafts on offer.”

Katy Johnson, Capital Scotland presenter, will officially open the store and said: “I love Scandinavian style, and really love the products Søstrene Grene offers. I’ve visited their store in Belfast and it was truly one of the highlights of my trip there, so I’m thrilled to open their first ever store in Scotland! They’ve got some really exciting festivities planned for the opening, so it’s definitely a date for Scottish shoppers to come down and see what the store is all about. I’ll see you there!”

The new store in Glasgow will welcome Scottish shoppers to a wonderful world of ‘hygge’ and homeware with a striking selection of Scandinavian interiors, hobby items, small furniture, kitchen items, and their wonderful new Christmas collection,’The Magic of Christmas’. Shoppers can immerse themselves in a world of wonderful finds that won’t break the budget, just in time for Christmas. Søstrene Grene operates more than 260 stores around the world, with shoppers snapping up its beautiful products in a signature Scandinavian style.

The 350 m2 store in St. Enoch Centre will set the stage for Søstrene Grene’s ‘Retail for the Senses’ which offers a shopping experience designed to invoke your senses and invites shoppers on a journey through the store.  With this concept, the retail chain has worked with evolving Søstrene Grene’s trademark labyrinth, so its flow has become more organic.  

The idea of ‘the city’ has also served as an inspiration and large squares which showcase the product categories have been incorporated into the store design to allow customers to take a break without having the feeling of blocking the flow of the labyrinth. 

Søstrene Grene is a franchise concept and Joint Venture partners Norma Jacob and Richard Power, who already run Søstrene Grene stores across England and Northern Ireland, operate the new Glasgow store. 

Ts&Cs – 1 voucher for 190x135cm tufted rug. Rug must be collected in store with proof of voucher, between 8 and 15 December. If the rug is not picked up within this period, Søstrene Grene reserves the right to pass on the gift to another guest.

The store will be the very first Søstrene Grene store in Scotland. Follow Søstrene Grene on Facebook for news about the opening. 

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