Snack company celebrates 1st anniversary with giving back campaign

Greg Smith (Marketing Manager at Taylors Snacks). (Photo: Mike Wilkinson)

TAYLORS Snacks is celebrating its 1st anniversary – following its transformation from Mackie’s Crisps – with a series of charitable initiatives and giveaways to thank customers for their loyal support since the company officially launched in April last year.

Headquartered in Errol, a team from Taylors Snacks took to the streets of Dundee to celebrate their first year in business under its new name and new look, by bestowing free packets of crisps, popcorn and lentil waves to lucky passers-by.

The brand has also entered a new partnership with the Teenage Cancer Trust, aiming to raise £15,000 for the charity by releasing special limited-edition packs of their popular Straight Cut Sea Salt & Vinegar crisps – a flavour chosen considerately, due to its popularity with younger buyers.

Launching in August, Taylors Snacks will donate seven pence to the Teenage Cancer Trust for every limited-edition packet sold, raising awareness of the tragic statistic that seven teenagers per day are diagnosed with cancer. The story of a young person’s experience of going through treatment will be printed on the back of each packet to underline the importance of the charity’s work and why it is needed.

The staff at Taylors Snacks will dedicate time to support fundraising by taking part in initiatives such as the Kilt Walk and bake sales.

James Taylor, managing director at Taylors Snacks said: “Taylors Snacks encourages friends and family to come together, and our customers are incredibly important to us. We’ve experienced overwhelming support as a new Scottish brand, and wanted to find a way to give back some of the goodwill we’ve enjoyed in our first year operating as Taylors Snacks.  Taking to the streets of Dundee to engage with customers was great fun and allowed us to extend our personal thanks to people of all ages. 

“We are immensely proud to be working in partnership with The Teenage Cancer Trust as we admire their mission and work.  Our whole team is looking forward to smashing our fundraising target for this very worthy cause.”

Donna Bednarek, Senior Relationship Manager at Teenage Cancer Trust said: “We are absolutely delighted to be partnering with Taylors Snacks. These vital funds will help us to make sure that young people with cancer across the country have the best possible care and support that they need and deserve. We are grateful to Taylors Snacks for working with us to ensure that no young person faces cancer alone.”

Taylors Snacks has also donated snacks to NHS staff at the Royal Hospital for Children & Young People in Edinburgh to help boost morale and thank them for the tireless work they do supporting children from all over Scotland. This follows another donation of Taylors crisps to the Perthshire charity TASH, which provides practical support to Ukrainians after the Russian invasion in March 2022.

Taylors Snacks, which rebranded from Mackie’s Crisps last year, has enjoyed a bumper first year and can be found in all major supermarkets across Scotland and online. Since launch up until end of 2023, Taylors was worth £2.7m in value sales in Scotland, making it the third biggest premium crisps brand in Scotland. Taylors can be found in Tesco, Sainsbury’s, ASDA, Morrisons, Co-op, LIDL and ALDI

The latest stories