Signal, the digital and data agency, has appointed David Hammond as Consultant to further bolster its expanding consultancy offer.
David started his career at Accenture, later working as a freelance strategist advising brands including Tesco, Nokia and McDonalds on marketing and digital strategy. He brings these skills and experience to help Signal’s clients identify and progress their business and marketing priorities.
He joins Signal’s Consultancy team headed up by Ed Knight, former Head of Marketing Transformation for Lloyds Banking Group, and Sam Poole, who leads the agency’s Data & Insight Practice. In its first full year of operation, the team has brought together the agency’s expertise across data, digital and marketing operations, enabling clients to improve their in-house capability at a faster pace.
Commenting on the appointment, Knight said:
“This is a world where clients want to feel enabled and inspired. It’s less about arm’s length agency services and more about supporting in-house teams with the technical depth and experience to make faster progress. Consultancy has historically stepped too far away from the challenges of BAU delivery. Our proposition is all about getting the day-to-day working better, faster.”
Barney Hosey, Managing Director, said: “The addition of David to our Consultancy team strengthens our focus on innovative client collaboration, and reinforces our recruitment strategy of hiring people with both consulting and client-side experience. Our ability to advise in-house teams, with the credibility of saying ‘we’ve done this before’, makes us more empowering to work with.”
David added: “I’m excited to be joining Signal. The agency combines a strategic approach, with the practical ability to get things done and deliver real improvements for clients.”
Part of the Cello Group, Signal has offices in Edinburgh, Cheltenham and London, where it helps clients such as The Royal Bank of Scotland, Lloyds Banking Group, Nando’s and the British Heart Foundation empower their in-house teams to do better marketing from the inside, out.