Museum Context, the renowned Edinburgh-based retailer known for its unique and eclectic offerings, has launched its latest store at The Southside Mall, the largest lifestyle shopping mall located in the Southern District of Hong Kong Island.
The opening marks a significant milestone in the company’s growth, bringing its distinctive shopping experience and officially licensed Harry Potter merchandise to a new international shopping destination.
The Southside Mall is home to over 100 retail stores and restaurants, cafes, a cinema and more. The new Museum Context store offers an enchanting array of products, including exclusive Harry Potter collectibles, home décor, and gifts that capture the magic and wonder of the original Museum Context in Edinburgh’s Old Town. This further expansion in Hong Kong is a testament to the brand’s increasing global appeal and its commitment to providing customers with high-quality, curated items that celebrate cultural heritage and storytelling.
Andrew McRae, the founder of Museum Context and a Global Scot, said: “We are thrilled to bring the Museum Context experience to another location in Hong Kong, a city that values both tradition and innovation. Our store at The Southside Mall is designed to transport visitors into the magical realms of Harry Potter and beyond, offering a unique blend of history, fantasy, and creativity. This expansion represents a significant step in our journey, and we look forward to becoming a beloved destination for both locals and tourists.”
Museum Context stores are designed to provide an immersive shopping experience, with intricate displays and themed sections that reflect the rich history and artistry of the products. Customers can expect to find a wide range of Harry Potter merchandise, from wands and robes to exclusive collectibles and limited-edition items that are sure to delight fans of all ages.
A spokesperson from Southside Mall said: “”We are thrilled to welcome Museum Context to Southside Mall, adding yet another layer of vibrancy to our growing mix of cultural and entertainment brands. Their unique blend of Harry Potter merchandise and creativity perfectly complements our vision of creating a dynamic and engaging shopping experience for the community. We believe Museum Context will become a beloved destination for our visitors, offering something truly special to our neighbourhood.”