WITH THE festive period a challenging and lonely month for many older people, Parsley Box has partnered with Age Scotland in a bid to make Christmas a little brighter this year.
The Edinburgh-based firm, which specialises in delivering nutritious, cupboard-stored ready meals to the older generation across the UK, has donated thousands of pounds worth of sweet treats to Age Scotland’s Big Gift Appeal.
The tasty treats, including seasonal chocolates, Cocoa Loco Festive Hot Chocolate Spoon Sets and Ask Mummy & Daddy Penguin Jellies Sweet Jars, will be delivered to the doors of older people during December by Age Scotland’s community networks.
Loneliness can increase the risk of stress, anxiety and depression and, with 100,000 older people in Scotland are estimated to feel lonely all or most of the time, Parsley Box has partnered with Age Scotland to ensure the older generation they have not been overlooked or forgotten over the festive season.
Kevin Dorren, CEO of Parsley Box, said: “Our team has seen the impact of loneliness first hand when delivering our meals and speaking with the older community on the phone arranging their orders. We have built strong bonds with many of our regular customers from across the UK and always enjoy chatting with them, but we are looking to do more to support our customers in this respect.
“Since day one, making life better for older people has been at the heart of everything we do. Teaming up with Age Scotland to spread some festive cheer across this community was a no-brainer for us. Their mission to make later life more enjoyable for older people aligns with our own values perfectly, and we look forward to future collaborations.”
Parsley Box uses an innovative slow cooking technology, inspired by the ‘sous-vide’ method when preparing its range of delicious ready meals, which ensures the flavour and nutrients are locked in without the need to chill or freeze. No unnecessary preservatives are used, and the food will then keep fresh for up to six months when stored in a cupboard.
Age Scotland’s Interim Chief Executive, Michelle Supple, said: “The festive period can often be a difficult time of year for many older people, especially those living alone or without friends and family close by.
“Tens of thousands of older people regularly go a week or more without a visit or a call from someone, and we know that loneliness and isolation can have a devastating impact on their health and wellbeing, so it’s vital that we do all we can to reach out to those on their own and spread some festive cheer.
“We’re so grateful to Parsley Box for supporting our Big Gift Appeal this year. We know their generous donations will make a huge difference, helping to make Christmas brighter for the older people who receive them.”