Edinburgh is officially the most beautiful Christmas market in the UK and in Europe, according to analysis of social media posts.
The team at Solopress has compared over 60 Christmas markets to reveal the most scenic options across the UK and Europe in 2024, with Edinburgh coming out on top of the UK with an impressive 2,738 TikTok posts and 55,304 Instagram hashtags.
Running from November 15th, 2024, to January 4th, 2025, visitors will have ample opportunity to capture the perfect festive photos at this Scottish gem. Visitors can enjoy breathtaking views of Edinburgh Castle, the glittering Christmas lights, and the bustling Princes Street Gardens from above.
| Rank | Christmas Market | No. TikTok posts | No. Instagram posts |
| 1 | Edinburgh | 2,738 | 55,304 |
| 2 | London Winter Wonderland | 3,409 | 43,237 |
| 3 | Manchester | 1,541 | 62,109 |
| 4 | Bath | 678 | 35,115 |
| 5 | Birmingham | 1,019 | 21,652 |
| 6 | York | 307 | 12,045 |
| 7 | Winchester | 204 | 10,319 |
| 8 | Nottingham | 360 | 6,494 |
| 9 | Glasgow | 316 | 5,169 |
| 10 | Cardiff | 181 | 4,998 |
Edinburgh and Winter Wonderland also take the top two spots as the most beautiful Christmas markets, but over all Europe. Combined, the two markets have almost 100,000 Instagram posts and over 6,000 TikTok posts.
| Rank | Christmas Market | Country | No. TikTok posts | No. Instagram posts |
| 1 | Edinburgh | Scotland | 2,738 | 55,304 |
| 2 | London Winter Wonderland | England | 3,409 | 43,237 |
| 3 | Strasbourg | France | 581 | 34,536 |
| 4 | Vienna | Austria | 429 | 22,648 |
| 5 | Budapest | Hungary | 617 | 13,230 |
| 6 | Prague | Czech republic | 606 | 9,981 |
| 7 | Frankfurt | Germany | 441 | 11,603 |
| 8 | Munich | Germany | 339 | 6,734 |
| 9 | Cologne | Germany | 274 | 5,980 |
| 10 | Brussels | Belgium | 390 | 3,342 |
Adam Wilson-Bowen, Marketing Director at Solopress, emphasised the importance of print and branding in enriching the visitor experience at Christmas markets:
“Print materials are essential for elevating the atmosphere at Christmas market and similar events across the UK. From custom-branded signage and festive decor to takeaway menus and maps, printed elements add a unique charm and practicality that digital alternatives simply can’t replicate. Striking signage not only guides visitors but also enhances their overall experience, while beautifully crafted packaging and merchandise serve as cherished mementoes of their holiday adventures. Well-designed print materials not only enhance the market’s visual allure but also encourage visitors to share their joyful moments on social media, amplifying the market’s appeal and visibility even further.”
