dussl, a Glasgow-based skincare brand, is redefining the way we think about sun protection. With a mission to protect your skin from the harmful effects of daily UV exposure, dussl aims to make high-quality, everyday SPF an effortless part of everyone’s routine—no matter the weather.
Combat the Leading Cause of Skin Damage, Wrinkles, and Premature Ageing.
While sun protection has long been associated with holidays and full sun in the summer, dussl challenges this misconception by emphasising the importance of daily SPF. Founder Fraser Wilson, based in Glasgow, highlights the daily need for SPF:
“Although the sun makes us feel great, unprotected UV exposure is the leading cause of premature ageing, wrinkles, and long-term skin damage, including an increased risk of developing skin cancers.
“To feel amazing, look great, and stay healthy for life, you need to protect yourself from UV rays every single day – yes, even in the UK, and even when it’s cloudy!”
Understanding UV: More Than Meets the Eye
Many people underestimate the year-round impact of UV rays. UVA rays are present every single day (even when it’s overcast and cold), and these rays penetrate deep into the skin – accelerating ageing and the risk of developing skin cancers. dussl addresses this by putting UV protection at the heart of every product.
Developing dussl
dussl was founded by Fraser Wilson, a 29 y/o Glasgow-based entrepreneur passionate about simplifying skincare. Inspired by his own frustrations with traditional sunscreen products – no-one likes yellow t-shirt stains, pasty faces, and cream that never rubs in! – Fraser set out to create a range of everyday skincare essentials that deliver high-performance protection, without the overcomplication.
After planning his idea, Fraser left his role as Chief Growth Officer at a US tech company to fully commit to bringing dussl to life.
Self-funded and hands-on, Fraser has led every part of the business, from strategy, to product development to branding and marketing.
From day one, quality has been a main driver for dussl, which is why Fraser chose to collaborate with leading labs in the UK and Europe, ensuring the highest quality ingredients, and strict performance standards in every product.
The result? Skincare products that are practical, enjoyable to use, and rigorously tested for effective daily application.
Every formula is:
– Dermatologically tested
– Gender-neutral
– Vegan & cruelty-free
– Invisible and non-greasy
“I wanted to design a range of products that people actually want to use every day,” Fraser shares. “dussl is about making skincare simple, effective, and enjoyable—breaking free from the stereotypes of traditional SPF.”
Rooted in Science, Designed for Everyday Life
dussl is built on a simplified approach to skincare, offering high-performance formulas that integrate seamlessly into AM and PM routines.
With 2-3 steps in the morning and evening, the range ensures effective protection without the complexity of multi-step regimens.
“Skincare shouldn’t be overwhelming,” Fraser adds. “We’ve cut out the complexity to focus on what truly matters—protecting your skin from the leading cause of damage and ageing: UV exposure.”
