Glasgow-based Quiz Clothing has reported a 14% uplift in like-for-like store sales and a 5% rise in online sales for July and August 2025, reversing several years of negative news for the retailer. This follows a major restructuring effort, launched in February, which included investments in product design, buying, merchandising, and recruitment of new talent.
Chief executive Sheraz Ramzan said he was “encouraged” by the results, highlighting a strong customer reaction not just to Quiz’s signature occasionwear, but also to an expanded casualwear range and coordinated separates designed for versatility throughout the day. Key recent investments have enabled the business to introduce trend-led pieces that transition from day to evening and expand the range of fits, silhouettes, and fabric options.
Quiz enhanced convenience for shoppers by launching same-day Click & Collect across all UK stores and preparing for in-store online fulfilment later this season. The company has sourced more supply partners closer to home and added new product lines in response to changing consumer tastes and market pressures.
Ramzan credited the upturn to the business’s renewed focus: “While the Quiz DNA remains rooted in occasionwear and helping our customers look and feel great through quality-first designs, we have seen an exceptional reaction to our renewed focus on casualwear, coordinated separates and transitional ranges,” he commented.
The uplift comes at a crucial time for Quiz, which has faced significant challenges from declining high-street footfall and increased competition from fast-fashion operators. The new figures suggest the group’s turnaround strategy may be gaining ground, although continued vigilance will be required in a volatile retail landscape.
Overall, Quiz’s double-digit sales recovery is a notable sign that its restructuring and refocus have begun to pay off, providing cautious optimism for the brand’s future.
