NATALIE Buxton, Weber Shandwick Scotland’s managing director, has been named a Fellow of the Public Relations and Communications Association (PRCA) for her outstanding contribution to the industry.
Over her 17-year consultancy career, Natalie has worked with leading global and Scottish businesses, including clients in the aquaculture and agriculture, cleantech, and energy industries, as well as many of Scotland’s leading tourism businesses.
She remains passionate about developing people and is particularly focused on equality in the workplace. As a member of the Scottish Apprenticeship Advisory Board (SAAB) and Chair of its Gender Commission, Natalie works with industry to develop solutions designed to address any barriers to improving gender balance in the workforce.
Natalie, a former Chair of the PRCA in Scotland and current member of the PR Council, said: “I have a huge amount of respect for the important work that the PRCA does on behalf of the industry and I’m humbled to be named as one of its latest Fellows. I thoroughly enjoyed my time as Chair of the PRCA in Scotland until 2019 and now as a Council member. This is a transformational time for communicators and I am looking forward to working with my other Fellows to advance our industry forward.”
Since becoming managing director of Weber Shandwick Scotland in 2019, Natalie has steered the agency through a challenging period, winning exciting new clients and further award-winning success. She originally joined the business in 2007.
Chairman of Fellows, Alison Clarke FPRCA, said: “I would like to congratulate the 2020 class of Fellows who join at an important time for both our industry and association. This is an impressive group of industry leaders who will play an invaluable role in steering us forward.”
The PRCA is the world’s largest professional public relations body and represents more than 35,000 PR professionals in 70 countries worldwide. New Fellows are invited to join on the unified recommendation of the Chairman of Fellows, the Board Chairman, and the Director-General. Fellows are entitled to use the designatory letters FPRCA and encouraged to help shape thinking on the future of the industry.
