PR agency expands operations into Scotland

From left - Peter Kane and Gary Pleasants
From left - Peter Kane and Gary Pleasants

London headquartered PR agency Quatro has expanded its UK presence by acquiring the team of Scottish agency System2.

Quatro specialises in strategic communications, political engagement and community consultation. The team from System2 brings journalistic and digital expertise as well as an in-depth understanding of the Scottish political scene and processes.

Co-founder and Director of System2, Peter Kane, joins the board of Quatro as an executive director and will have key responsibilities for strategic growth in Scotland and supporting the agency’s wider UK operations.

The move quickly establishes a full presence in Scotland for Quatro, boosting its capabilities for representing clients in different geographical areas and sectors.

Gary Pleasants, Managing Director, Quatro, said: “We are delighted to have secured the team from System2 in having them join Quatro. In one fell swoop we have greatly enhanced our delivery in Scotland. We are adding journalistic, design, digital, film and political strategy skills to our already successful team. We believe there are great opportunities for Quatro in Scotland and the wider UK as a result.

“We have worked on projects with the System2 team for quite some time with great success, so we know that Quatro will now be able to provide even greater services for more clients.”

Peter Kane, now Executive Director, Quatro, said: “The team here is thrilled to now be part of a  UK-wide agency. Quatro has an enviable reputation for success and expert knowledge in the PR and public affairs fields. Being part of that story going forward is exciting and we will be working hard to build on the opportunities that we have.

“My wife Suzanne and I created System2 and are grateful for the help and support that we’ve received in developing it. We are proud that a leading agency such as Quatro has now invited our team to join them and we look forward to the exciting times ahead.”

Quatro is a political communications agency advising its clients on engagement and relationship building with politicians and governmental bodies at local, regional, national and international levels. The System2 team enhances this provision with delivery in Scotland, as well as providing journalistic, design, digital, film and political engagement services.

Quatro now has offices London, Cardiff, Manchester, Sheffield, and Inverness. There are plans to open another office in Scotland, in Glasgow.

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