Animal rights group PETA has urged the renowned Harris Tweed industry to swap its traditional use of sheep’s wool for more eco-friendly hemp fibre, arguing that current practices are harmful to both sheep and the environment.
In a recent letter, PETA claimed sheep farming contributes to climate change and animal suffering, and suggested the brand could rebrand to “Harris Weed” to reflect a move toward plant-based materials.
PETA highlighted research showing hemp has a much lower carbon footprint than wool, and that sheep are intelligent beings subjected to adversity within the wool industry.
The group also presented the Harris Tweed Authority with a mock logo for the new plant-based product, stating, “If Harris Tweed hopes to survive another 200 years, it must move with the times by switching to kind plant wool that no sheep has to suffer for.”
Harris Tweed is protected by law to be made from pure virgin wool, spun and woven in the Outer Hebrides, reflecting the deep cultural and economic roots of the industry.
The Harris Tweed Authority has dismissed the idea, insisting on maintaining the fabric’s legal definition and traditional standards.
While PETA’s call has sparked discussion about animal welfare and sustainability, there is little indication that Harris Tweed will abandon wool for hemp any time soon. The debate highlights ongoing tensions between tradition and innovation in Scottish textile production.
