PERCEPTIVE Communicators has won a major new digital technology client, The Scotland 5G Centre, following a competitive pitch.
The multi-award-winning communications consultancy has been appointed as a retained agency for the Centre, to support the acceleration and adoption of 5G in Scotland.
The brief will see the agency raising awareness of the economic and societal potential of 5G and to encourage further collaboration and investment. The win further builds Perceptive’s client list which already includes a raft of technology clients, innovation centres and universities.
Julie Moulsdale, managing director at Perceptive Communicators, said: “We are passionate about supporting innovation and digital technology to drive economic development. Scotland’s focus on deploying and adopting 5G connectivity will help supercharge our economy, at a time when we need it most. Our experienced team has a strong track record and has hit the ground running.”
Paul Coffey, Chief Executive Officer at The Scotland 5G Centre, said: “Following an extensive review of the market and holding a competitive tender, we have appointed Perceptive Communicators as our retained agency. We are confident their industry knowledge and media expertise will help us communicate the wide-ranging benefits that 5G offers.”
Perceptive has hired a digital communications specialist to strengthen its team following several client wins in recent months. Michael Christoforou has been appointed as Social Media and PR Executive. Michael said: “As well as having a strong client list, I am impressed by Perceptive’s results-orientated approach and a supportive, experienced team.“
Perceptive Communicators has a strong track record in economic development, technology and innovation. Client experience includes Clyde Gateway, Cisco, Vodafone, Bayes Centre, Construction Scotland Innovation Centre, and Industrial Biotechnology Innovation Centre.
Project work includes the launch of the Virtual Reality Empathy Platform (VR-EP) – a new platform to create dementia-friendly buildings.