Multi-channel e-commerce software firm OnePatch brings in experienced sales professional to lead and grow its merchandising team

Paul O'Brien new Sales Director at OnePatch

FAST-growing Scottish e-commerce innovator OnePatch is significantly strengthening its senior team with the recruitment of a highly experienced merchandising professional as its new Sales Director.

It has secured the services of Dundee-based Paul O’Brien, who has an extensive track record in sectors such as utilities, tele-marketing and automotive retail, to turbocharge the Glasgow start-up’s UK and international sales operation.

O’Brien, who will relocate to Glasgow, is leaving a high-level position with his current employer to seize the opportunity with OnePatch, which is proposing to increase the number of its users from current levels to 500 by the end of the year.

He said: “I have looked very closely at the potential for OnePatch as it positions itself in multiple marketplaces and I very much want to be part of what I believe is a shrewd, forward-looking and uniquely innovative company.

“I have worked previously with the company’s co-owner, Brendan Dunne, and I know that, when he sets himself an objective, he delivers without fail. I hope to use my long experience in sales to boost the team to the levels it requires to take it to the next stage.”

Brendan Dunne, Chief Financial Officer at OnePatch, said: “The entire team is delighted to be able to benefit from the experience and expertise of Paul O’Brien, with whom I first worked at Scottish Power 18 years ago.

“He is a consummate professional with a keen eye for market nuance and fast-moving change, and he will be a huge asset as we accelerate the growth trajectory on which we have embarked.”

Dublin-born Dunne, who founded the company with his brother Richard, the CEO, will task O’Brien with an immediate recruitment drive to expand the sales force from its current two to 10. There will be a parallel increase in the OnePatch Indian operation, which covers the sub-continent and Indonesia.

O’Brien will also be involved in the evolution of a new recently launched OnePatch app, which will effectively create a synopsis of the core website, allowing mobile access to users’ dashboards and integrations.

OnePatch was fully established in February this year and has had a significant initial boost from the increase in online retail activity generated by the huge numbers of people staying at home because of Covid-related lockdown and furlough.

The company connects online retailers’ sales channels, product listings, accounts package, inventory management and shipping couriers into one easy-to-use system.

Its customised software is designed to cover the online retail spectrum, from home-based sole traders to major concerns with large, varied inventory and complex stock level management and shipping issues.

The latest stories