Muddling through the wet weather with meat, not mud, pies

10/04/2024
QMS Chief Executive Sarah Millar

WITH relentless rain, endless mud and peak lambing and calving season testing physical and mental resilience, Quality Meat Scotland and farming charity, RSABI, are reminding farmers of the role of good food in maintaining both physical and mental well-being.

Recognising the pivotal role of nutrition, QMS and RSABI are encouraging people to showcase their quick, easy and healthy Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork recipes via social media to highlight the importance of a healthy diet in regards to personal well-being.

The initiative encourages farming families to explore nutritious and easy-to-prepare meal options, promoting both physical nourishment and culinary creativity across social media in the month of April.

Sarah Millar, Chief Executive at QMS, said that during these busy periods, there’s a temptation to turn to ‘grab and go’ meal options and snacks for a quick fix.

Sarah Millar said: “We often think and talk about the role of nutrition in livestock performance, yet when the pressure is on and we need to perform, we are likely to grab an unhealthy snack or ready meal as an easy fix, forgetting it applies to us too.

“We know that time is of the essence so many of the recipes on the Make It Scotch website take less than 15 minutes to prepare.”

From Scotch Beef satay stir fry to mustard, soy and honey Specially Selected Pork, the recipes are designed to tempt farmers away from convenience foods amid busy schedules and emphasise the value of wholesome meals featuring Scotland’s renowned meat products.

RSABI Health Hut nurse Irene Scott said: “Especially at this very busy time of year, when farming folk are being tested by weather and workload, it is so important our families fuel themselves right.

“By using simple, nutritious ingredients like quality lean beef, lamb or pork, combined with a good serving of steamed or stir fried veg you can serve a quick, tasty meal which will help keep stamina up and avoid cravings for junk. It is also really important to keep hydrated and avoid energy drinks which can have a really negative effect on our health.”

The campaign aims to equip farmers with practical solutions to sustain their well-being while juggling the farm’s demands and sits alongside QMS’ extensive consumer-focused marketing and PR.

RSABI offers free practical, financial, and emotional support including counselling services, delivered quickly after receiving the initial enquiry. Its free confidential support service is available 24 hours a day, every day of the year, by calling 0808 1234 555, calls won’t show up on phone bills, or through a confidential webchat service, available on RSABI’s website.

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