BUYER interest in new homes from family-owned housebuilder Mactaggart & Mickel has remained strong in 2021, with significant increases in inquiries from potential new customers.
The strong start to 2021 is seen in a significant increase in new brochure downloads, website users and development enquiries compared to the end of 2020. Development enquires show increases of over three and a half times and the number of users increasing by 35%.
Despite the unusual circumstances of 2020, the award-winning housebuilder has continued to attract interest from homebuyers looking to adapt the way they live, with many looking to increase the size of their home and garden space. However, current figures suggest that many looking to move to a new house have been waiting until 2021 before embarking on the journey to find a new home.
Mactaggart & Mickel’s brochure downloads were up by 61% in January 2021 compared to December 2020. Specific development enquiries were over three times higher and the number of ‘contact us’ forms submitted also increased threefold.
Joanne Casey, Director at Mactaggart & Mickel, said: “The feedback from our customers is that their home has never been more important to them. We are all spending so much time in them that they need to be a sanctuary that meets our needs, whether that’s more green space or a spare room to hide the days’ homeschooling.
“Everyone is looking forward to better days and over 15,000 house hunters in January, up from just over 11,000 in December, visited the Mactaggart & Mickel website looking for more information about one of our five developments across Scotland, and two in England.”
Sales have been very strong since the summer lockdown re-opening in 2020, with a record performance during July and August for the Glasgow based company. The recent surge in online interest is demonstrated in buyer activity in January at St Jude’s Meadow in Cotswolds village of Milton – under – Wychwood and at Greenan Views in Doonfoot on the Ayrshire Coast.
Mactaggart & Mickel have put in place a series of special measures at their showhomes designed to protect the health and safety of staff and customers against coronavirus.
The company have taken steps to combat coronavirus by offering customers guided virtual tours of new homes as well as adding special protocols to more traditional personal visits. Mactaggart & Mickel’s sales consultants are now leading customers on simulated interactive tours with one of the property market’s latest hi-tech innovations.
Through its state-of-the-art virtual viewing platform, Mactaggart & Mickel are making it even easier for customers to wander round their new homes. The initiative keeps Mactaggart & Mickel at the forefront of innovation as the family-owned company introduced virtual tours a decade ago to help customers look round prospective new homes from the comfort of their own living rooms.
