Scotland’s largest regional airline has launched a distinctive Black Friday promotion, branding the sales event “Tartan Friday” as it seeks to capture early bookings for post-Christmas travel while reinforcing its position as the UK’s leading regional connectivity provider.
Loganair announced the promotional campaign on 20 November 2025, offering customers a 20% discount on flights across its extensive domestic and international network. The promotion, which runs until 1 December 2025, applies to journeys departing from 8 January 2026 onwards, positioning the airline to capitalise on traditional new year travel demand.
Customers can access the discount by entering the promotional code TARTAN20 when booking through the airline’s website, mobile application, or customer service centre. The offer encompasses the carrier’s full network, including recently launched Jersey routes and connections from Scottish islands to major urban centres including Glasgow, Aberdeen, London and Dublin.
Lyn MacDonald, Director of Marketing, Communications and Product at Loganair, positioned the promotion as reflecting the airline’s commitment to regional connectivity. “Tartan Friday is all about giving our customers even greater value and choice,” MacDonald stated. “We know how important reliable and resilient regional connectivity is for the communities we serve.”
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Loganair’s promotional strategy aligns with broader industry trends, as airlines increasingly use Black Friday weekend to stimulate advance bookings. Rival carriers including Jet2 have offered 20% discounts on flights during the same period, while Jet2holidays provided £100-per-person reductions on package holidays.
However, Loganair’s focus on regional connectivity distinguishes its offering from mass-market leisure carriers. The airline operates the most extensive domestic network in the UK, serving 29 destinations compared with 20 for easyJet and 11 for British Airways. Approximately 61% of Loganair’s daily departures originate in Scotland, with particular concentration on island communities in Orkney, Shetland and the Hebrides.
Routes where Loganair operates as sole provider have proven particularly lucrative. Analysis of the airline’s network reveals that intra-Scottish island connections and cross-border routes linking Scotland with English regional cities generate strong profit margins. Conversely, routes to Northern Ireland face negative margins, likely due to competition from established carriers.
