ONE of Scotland’s leading leisure and entertainment companies is set to revitalise long-empty premises at Ethiebeaton Park, just north of Dundee.
innoflate, which has earned a reputation for creating innovative leisure venues across the country, has invested £250,000 in its latest branch and created 30 new jobs in the area.
Set to launch in time for the Easter holidays, Dundee’s is the fourth innoflate to be established since 2018. Unique in that they are the first indoor inflatable parks in Scotland designed to be enjoyed by all ages, innoflate already has a loyal following across the country at its Cumbernauld, Livingston, Aberdeen venues.
CEO Darren Margach explains the decision behind the chain’s latest expansion: “We’ve been keen to enter the Dundee market for some time, not least because we’ve welcomed so many Dundee- and Angus-based families to innoflate Aberdeen. This is not a typical play venue; it’s been designed as a multi-generational experience and offers Dundee one of the few truly family-orientated activities where we can expect to see everyone, from toddlers to grandparents enjoying the bounce together.
“We’re committed to ensuring that every single visitor is comfortable, hence our wide range of options for all ages and abilities, including Inno-Tots, Nerf Wars and Additional Support Needs (ASN) sessions. Circuit-based fitness classes, weekend discos and corporate team building sessions are some of the activities specifically designed for adult visitors, which we’re confident will prove as popular in Dundee as elsewhere.”
With an inflatable park capacity of 120 and a café which accommodates up to 150 spectators, the 16,000sqft building, previously the House of Angus retail outlet, has remained unoccupied for over four years. For innoflate Operations Director, Sarah Davidson, the opportunity to regenerate this local landmark was part of its appeal.
She comments: “As we all know, Dundee is on a upward trajectory with the regeneration of commercial property, old and new, very much a part of that journey. We’re delighted to contribute to that, particularly as it breathes new life into a somewhat neglected corner of an otherwise thriving location.
“Equally, having previously focused upon warehouse-style venues, the successful renovation of the retail complex-style property at Ethiebeaton has broadened our own horizons when it comes to future expansion.”
The company, which recently opened Scotland’s first dedicated 18+ competitive socialising venue in Aberdeen, plans to announce the launch of its fifth and six branches of innoflate in the coming months.
