LEADING business advisers Fortro of Edinburgh and Sloan Growth Strategies of Boston, USA, are teaming up to launch a first-of-its-kind “boot camp” to get Scottish businesses fit for entry into the U.S. market.
The programme, called “New England Unlocked”, has been developed to meet demand as the organisers say many mid-sized high-growth Scottish businesses are eager to expand overseas but are struggling for support on execution.
Sean McGrath, CEO of Entrepreneurial Scotland, a charity supporting leadership and talent development, said: “This programme is responding to the post-pandemic desire to continue the great legacy of Scottish entrepreneurship on an international level.”
New England Unlocked will be tailored to individual companies, giving them real-world insights into their sectors, along with strategic analysis and practical guidance on the most direct and cohesive route to market. By helping key executives develop tactical plans, they will be able to establish a “beachhead” in Boston, from where they can explore further expansion into additional states.
The greater Boston metropolitan area is a hub of innovation and recognised globally for its expertise in education, technology and life sciences.
The nine-month programme is a result of collaboration between Aileen Boyle, CEO and Founder of Fortro, which supports companies with revenue optimisation, innovation and technology change, and Alice Sloan of Sloan Growth Strategies, which supports mid-sized international and domestic companies to grow in the USA.
New England Unlocked will initially be delivered in Edinburgh and is aimed at companies ready to expand internationally. Business leaders who sign up will receive an initial diagnostic assessment to validate their company’s readiness to expand, a tactical plan plus support to develop a hub in New England.
Aileen Boyle, Founder CEO of Fortro said: “Scottish executives are eager to kickstart growth internationally. As we emerge from the pandemic, many companies have transformed their approach and want to create sustainable outcomes. Now is the time for distinctive companies who have a global mindset and bold ideas to move forward with their plans.”
Alice Sloan of Sloan Growth Strategies said: “The U.S. loves the Scots and their innovative mindset. Like many ex-pats, I am proud of my Scottish heritage and having lived in Boston for almost 25 years I believe the time is right to execute on international expansion goals.”
Anyone interested in finding out more should contact Aileen Boyle of Fortro via https://www.fortro.co/contact.
