Hyble, the Edinburgh-based innovative marketing platform designed for drinks professionals, is celebrating a hugely successful year of growth, expansion and innovation.
- The company has reported an impressive 96% year-over-year (YoY) global growth, with YoY USA growth soaring to 392%, contributing to profitability and an annual revenue of £10.5 million.
- The expansion has been fuelled by its growing team, with 27 new hires and entry into 56 new markets worldwide.
- There are also 15 new graphic design and administrative jobs being created in Glasgow in the next 3 months.
- Among its most significant milestones, Hyble has secured Coca-Cola (Ireland) as a client, cementing its position as a trusted partner for some of the world’s most influential drinks brands.
- As part of its strategic growth, Hyble has also made significant investments in its data & AI department, further strengthening its capabilities in analytics-driven marketing solutions.
A Smarter, More Sustainable Way to Market Drinks. Hyble was created in partnership with some of the world’s largest drinks brands to provide an efficient, on-demand solution for digital and print marketing materials. Designed to boost sales whilst reducing waste and costs via increased efficiencies, the platform offers tailor-made marketing materials that adhere to brand specifications and can be ordered at the click of a button.
With brand, content, legal, and regulatory compliance built in, Hyble ensures that marketing materials are delivered within 3-5 days, thanks to a global network of vetted cloud printers. By printing and distributing locally, drinks professionals can produce only what they need, making Hyble a more sustainable option over archaic, more traditional methods.
Global Presence and Growing Client Roster. While headquartered in Edinburgh, Hyble has a strong presence in the United States, with its American HQ based in Boston. The US market has been a major driver of the company’s growth, following their multi-million contract with Southern Glazer’s Wine and Spirits.
Hyble’s impressive client roster also includes Bacardi, Diageo, Carlsberg Group, Pernod Ricard, Campari Group, and Molson Coors.
Following a successful year, Hyble will now invest heavily into AI and Data including features to enhance compliance, AI transcription, and pricing automation based on historical data.
Craig Letton, CEO of Hyble commented on this investment: “The industry is data-rich but insight-poor. We need to provide sales reps with data-driven tools to enhance decision-making and serve as trusted advisors to customers. Our investment into AI and analytics are set to revolutionise the sector, enabling brands and suppliers to refine product selection and optimise their sales strategies.”
Reflecting on the company’s phenomenal success over the past financial year, Letton added, “We’ve had an extraordinary year, achieving unparalleled growth and welcoming some of the world’s leading drinks brands onto our platform. Our expansion into new markets, combined with the continued development of our technology and AI-driven insights, has enabled us to provide even greater value to our clients. The momentum we have built is a testament to the hard work of our team and the trust placed in us by the drinks industry.”
