ACCORDING to DataReportal’s 2022 report, Facebook is the world’s most popular social media platform, with over 2.912 billion monthly active users. It is followed closely by Instagram and TikTok, which have 2 billion and 1 billion monthly active users, respectively. But why prioritize one platform when you can have it all? If you are looking to achieve optimal social media presence for your business, we believe that being active on every social media platform is a must at a time when the aggregate monthly active users in the top 5 social media platforms are nearly 10 billion.
So, imagine if you could make them your customer base, even if it turns out that only 1% joined your business. Remember that 1% of one billion is 10 million and 1% of 10 billion is 100 million. According to Oberlo, one of the leading market researchers, 27.6% of 7.74 billion users worldwide are online shoppers. Whether it is a corporate or SME enterprise, every brand has been using digital marketing to target its niche audience and increase sales turnover. The struggle of SMEs compared to corporates and large businesses is quite real. Let’s look at the seven ways SMEs in the UK can use digital marketing for their growth.
Here Are The 7 Ways SMEs In The UK Can Use Digital Marketing For Their Growth.
We will begin with some of the most obvious ways and move towards critical ways subsequently.
Up-to-Date
Your social media pages should always be up-to-date because if not, your users will possibly flock to a company whose social media accounts are updated. Posting the same types of content will not work eventually. Creativity is necessary to sustain in this ever-growing market. Collaborating with strong personalities and influencers can take your online presence to the next level.
In-Store Innovation
If you can make your audience go “wow,” you have just hit the jackpot. It’s all about the wow factor. Several SMEs have brick-and-mortar stores; here, you can truly impress your customers without having to spend exorbitant rates. The key is to use some clever design elements that can make your customers exclaim “Wow!” or “Oh my god!” It is important to bring in more customers while retaining the existing ones.
Personal Touch
There is a reason why consumers do not prefer big corporations. According to Accenture, 65% of people claim that their buying decision is based on a company’s leaders’ words, values, and actions. A personal touch always helps attract customers to the brand. How can you achieve that? For starters, you and your employees can give your customers a rather welcoming attitude. You can take things a step further and include a note with every purchase that says, “Thank you for shopping with XXXX. To make the experience even better, here’s a 10% discount coupon for your next visit.”
Content Creation
You have the idea that you need to have an online presence to attract your customer base. You also understand that to attract customers, you need to make content related to them, but how do you do that? You can do it yourself. All you need is a camera and your vision of how your video content should be. Then all you have to do is use an online free video maker to give your vision life.
Advertisement Budget
Some advertisements ask for a huge amount of money, which may not be feasible for small and medium enterprises. Christmas is one of the events that witness an overwhelming number of advertisements constituting promo materials, discounts, and commercials. However, you do not need to have a big advertising budget to put up good advertisements. Gone are those days when you needed a professional DSLR and high-tech gear to shoot an advertisement. Even your iPhone can do a fine job, and all you need is a vision and some creativity. You can use online video editors to make the footage production-ready.
Analytics
Being an SME business owner, your highest priority would be to keep the revenue higher than your expenses; that’s the only way to sustain a business. The difference between the two numbers will ultimately decide your business’s future performance. Even if the revenue is higher than expenses, a company can still fail if revenue is not sufficiently high. The gap between the two must increase as you continue to grow your business, and analytic tools will help you paint a clear picture of how things are and what you need to achieve further growth in your business.
Visibility
Unfortunately, indeed, most SMEs are mainly invisible to their targeted users. Those days of solely relying on local business and word of mouth would have been fine in the past, but the same cannot be said today, especially in this challenging market. But how do you interact with or increase your visibility among your targeted customers? You go online and make your business visible to everyone through social media marketing techniques.
Wrapping Up
As you can see, you do several things to grow your SME business. Whether you can execute everything ideally depends on you and your overall experience. But if you find all this too complicated, you can hire dedicated digital content marketers to do it for you.
