ONE of Scotland’s leading orthodontics practices Beam Orthodontics has unveiled it’s new dental clinic where patients can enjoy their ‘life-changing’ treatment in comfort and style.
Launched in 2007, the Dundee practice has expanded into the space downstairs from its existing clinic to accommodate its growing team and the continued growth in demand for specialist orthodontic treatment to straighten teeth and perfect smiles.
Since opening in South Tay Street in 2007, Beam has seen a huge rise in demand for orthodontic treatment, especially ‘invisible’ braces including Invisalign, attracting patients from throughout Dundee, Angus, Fife, Perthshire and beyond. Over lockdown, demand rose further, with hundreds of digital enquiries from prospective new patients.
Welcoming patients through the stunning, luxurious reception area, the new space flows into a state-of-the-art treatment centre with three surgeries, increasing the total number of dental chairs from five to eight. Patients can also watch their treatment progress from their chair on large computer screens, improving communications between orthodontist and patient.
The downstairs space also incorporates an office where clients can discuss their options with their dedicated treatment coordinator. Having outgrown the office space upstairs, a larger main administrative area has also been created, freeing up room for a dedicated staff space upstairs.
Ruaridh McKelvey, Principal Orthodontist and co-founder commented, “Every day, we focus on one goal – perfecting smiles, treatment which can be genuinely life-changing. More and more adults, of all ages, are coming in for treatment for cosmetic reasons, many seeing a flaw in their smile that they want to have corrected. Interestingly, we saw a big increase in enquiries over lockdown when many people saw their holidays cancelled, perhaps freeing up some income or just having more time to consider lifestyle choices.
“By expanding our premises and creating this really special environment, we are maintaining the high standards our patients have come to expect, making the whole experience as welcoming and enjoyable as possible. On a practical level, we now have more space and facilities to welcome more patients into the clinic, get their treatment going and future-proof Beam as a business as we continue to grow in the months and years ahead.”
The opening of the private patient suite coincides with the arrival of two new senior members of the Beam team, Roxana Lutic, Specialist Orthodontist and Neil McDougall, a highly-experienced dental practitioner with enhanced skills in Orthodontics.
The environment created within Beam’s new space is far from typical for an orthodontic practice, set to surprise and ‘wow’ clients attending for either consultations or treatment.
Beam’s co-owner Jane Adams, of Angus interiors consultancy Author Interiors said, “As we began to explore the space we were working with downstairs, it soon became evident that there was significantly less natural light than upstairs, coupled with a low ceiling. However, this contrasting environment presented a catalyst for real opportunity.
“Instead of viewing the lack of light as a challenge and a downside, we embraced it, creating a cosy, welcoming and luxurious reception where patients feel looked-after and soothed by the space they have walked into. Through extensive use of timber and dark, warm hues, rather than cold, clinical surfaces, we have created a feeling of calm, presenting more of a spa-like environment than a traditionally dental one.
“Of course, bright light is a must in the clinical areas so we worked with lighting consultants to drag light from the front of the building through to the rear. Piercing the walls with Crittall style doors and screens allowed us to cleverly partition the clinical space into private zones, without compromising on light, giving the team a first-class space in which to work and interact with their patients.”
As part of Beam’s commitment to investing in the local economy, the refurbishment was made possible by Kerry Smith Architects of Montrose; Main Contractor, Arbroath-based joinery firm Cameron and Ogilvie; and Dundee businesses Adamson Fabrication and Buik Glass Merchants. Dental chairs and equipment have been provided by Dundee-based Wright Cottrell.
