Glasgow’s GRA agency sees 75% sales surge, unveiling a new chapter

04/01/2024
GRA Director Jemma Robertson

OVER the past year, GRA, born as Guy Robertson Advertising in 1986, has experienced a remarkable resurgence, boasting a staggering 75% surge in sales. What makes this narrative all the more compelling is that this growth has unfolded under the stewardship of Jemma Robertson, the daughter of the agency’s late founder.

Founded in the ’80s in Glasgow, GRA evolved into Guy Robertson Partnership in the ’90s, emerging as a prominent player in Scotland’s marketing sphere. With notable clients including Toyota and Highland Spring, the agency was a formidable force.

Fast-forward to 2020, a new chapter commenced for GRA as Jemma Robertson assumed the role of Director after her father’s untimely passing. At a mere 26 years old, she took charge, navigating challenges and embracing opportunities.

Under Jemma’s leadership, GRA has not only weathered economic challenges but has thrived. The agency, specialising in digital marketing services such as website design, branding, social media, and search engine optimization, boasts a diverse clientele spanning sectors like food manufacturing, hospitality, tourism, construction, storage, property, and finance.

Clients like Lees of Scotland, Fleming, and the High School of Glasgow bear testament to GRA’s prowess across various industries. The agency’s success challenges the conventional wisdom that dictates businesses should tighten advertising budgets during economic downturns.

Jemma notes, “Many companies reduce advertising budgets during economic downturns, which can create a competitive advantage for those that continue to invest.”

Jemma’s journey began with adversity, having lost her father in a tragic accident. Despite the challenges, she embraced the responsibility and embarked on a mission not just to sustain but elevate GRA’s standing.

“I was 23 when I was launched into this. It’s been challenging, but it’s also really good fun. We have built a great team full of energy and ambition, and I look forward to waking up every morning and finding new innovative ways to deliver value to clients,” shares Jemma.

While embracing technological advancements and fostering innovation, Jemma remains rooted in the wisdom her father imparted. “I only got a year with him in a full-time, professional relationship, but there is so much he taught me that I still use every single day,” she says.

Looking ahead, Jemma envisions GRA expanding its horizons. Her ambition includes taking on more significant brand business and extending the agency’s reach across Europe and internationally. Current projects involve launching a tech startup in North America and introducing a UK-wide retail initiative.

“I’m really proud of the calibre of clients we work with and some of the projects we’ve been involved in. We’ve also managed to maintain a high-quality service while going through a huge growth spurt,” says Jemma.

Since 2020, Jemma has overseen the growth of GRA’s staff to a team of five. The agency’s cumulative three-year statistics showcase revenue growth of approximately 250% and profit growth of about 50%.

GRA’s story is one of resilience, innovation, and a commitment to excellence. Under Jemma Robertson’s leadership, the agency not only preserves its legacy but propels itself into a future filled with possibilities.

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