Holland & Barrett, the UK’s leading health and wellness retailer, has today announced a new partnership with Phlo, the industry-leading provider of digital health services, supporting a more sustainable, holistic approach to weight management.
The partnership will see Phlo’s clinical weight management services featured across Holland & Barrett stores and online, signposting customers to additional support alongside its existing nutrition and wellness range. Meanwhile, Holland & Barrett continues to invest in its own-brand weight management ranges with new launches planned throughout 2026 and beyond.
As a GPhC-registered pharmacy and one of the UK’s leading providers of clinically-led weight loss treatments, Phlo operates with qualified clinical teams and will be responsible for providing all clinical services as part of the partnership. This includes patient assessment and ensuring patient care and safety, with services accessed at hollandandbarrett.com and via a QR code in Holland and Barrett stores across the UK.
The service is powered by Phlo Connect, Phlo’s API-driven digital infrastructure platform, which sits behind the customer experience to deliver clinical assessment, prescribing, dispensing and ongoing patient support.
today’s partnership announcement follows Holland & Barrett’s recently launched Back Your Body campaign, reflecting its commitment to helping people better understand their bodies and build sustainable, lifelong habits through accessible advice, products and tailored support.
This also comes at a time when weight management remains a significant challenge for many adults. Among those who have bought health and wellness products from Holland & Barrett in the last 12 months, 1 in 4 (26%) report experiencing challenges with weight management over the same period. [Source: IPSOS The State of the Nation’s Health 2026]
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Leila Thabet, Director of Wellness Platform at Holland & Barrett, said: “We know that weight management is deeply personal and that the right support can look different for everyone. As one of the most pressing health concerns facing customers today, it requires a flexible approach, and our role is to support customers in a way that works for them. This partnership with Phlo allows us to broaden the offer available within our stores and online, while staying true to what we do best – supporting customers with trusted wellness expertise. By working with a regulated partner with market-leading expertise and technology, we can ensure that those seeking clinically supervised support can access it in a responsible way, alongside the nutrition and wellbeing guidance needed to support sustainable, long-term health outcomes.”
Adam Hunter, CEO at Phlo, said: “Holland & Barrett has spent decades earning their position as one of the UK’s leading household names when it comes to health and wellbeing, so it’s a privilege to be the clinical partner powering this next step in their journey. Weight management is one of the most important health conversations happening in the UK, and people deserve access to support that is safe, clinically-led, and built around their lifestyles. Through Phlo Connect, we’ve brought together our GPhC-registered pharmacy, specialist clinical teams and ongoing patient support to sit seamlessly behind the Holland & Barrett experience. We’re proud to be working with a partner that shares our commitment to doing this properly, and to helping more people access evidence-based care in a way that fits into their everyday lives.”
Holland & Barrett brings over 150 years of expertise in nutrition and wellbeing, including more than 15 years supporting customers with weight management through its range of nutrition and wellness products. today, this includes products such as protein, fibre and hydration, which can play an important role in a balanced and sustainable approach.
