Glasgow graduates create best-selling UK vitamin brand

Dr Peter McQuillan and Akil Memish (Novomins)

NOVOMINS, the UK’s leading gummy vitamin brand set up by two graduates from Glasgow University, has just reached £3.5 Million in revenue.

Founded in 2020 by two friends Dr Peter McQuillan and Akil Memishi, with only 70K of joined personal savings and no outside investments, the brand has seen monumental success. Novomins has quickly become one of the fastest growing nutrition companies in the UK.

The idea for Novomins came when two friends were moving house. When friends were at their final years at Glasgow, Akil was helping Dr Peter to move to a new apartment and pack all his things up when he came across a cupboard in his kitchen, crammed with vitamins tablets and capsules. The pair really took their gym seriously and Dr Peter was keen on sports nutrition, yet Akil noticed that 90% of the vitamins and minerals tubs were either out of date or unfinished.

When he later joked with Peter about how his student loan could have been better spent, the discussion came around about how this could have been avoided. The answer was simple, better taste! Who likes to choke on hard-to-swallow capsules, chew on hard pills and endure the nasty aftertaste of Omega and Iron supplements to name a few.

It was then a few years later the pair landed on function gummies as a route to delivering delicious, effective nutrition!

They knew that with their combined knowledge of nutrition, the intricacies of how the body worked and an appetite for great taste, they set out to design an innovative range of gummy vitamins. Launching in March 2020 they navigated covid, lockdown logistics and stay at home rules, selling out in a matter of weeks!

Their success didn’t stop there, with a hunger to further disturb the marketplace they designed a further 20 different products including a never-before-seen children’s range of gummies. After Valerie Stark joined the team, Novomins expanded into gummy supplements aimed at female health.

The Glasgow-duo are on a mission to provide great tasting, all-natural, fruit-flavoured, nutritional gummies that help to make the healthy choice the obvious choice. Their range of gummies are created with taste and pleasure in mind with a variety of delicious flavours chosen specifically to delight the senses, whilst also supporting general wellbeing, immunity, sleep, nervous system, psychological function, digestive support, energy, bones, teeth, hair, skin, and nails.

Novomins Gummies are created according to the industry’s highest standards and contain no artificial colours, flavours, or sweeteners. All Novomins products are gluten-free, non-GMO and DO NOT contain nasty chemicals such as titanium dioxide which is often found in gummy-based vitamins. Novomins are produced in FDA registered facilities to ensure purity and potency and accompanied by certificate of analysis.

The full Novomins range consists of a wide range of products including bestselling Novomins Collagen Gummies, highest-rated Amazon U.K. Novomins Iron Gummies, Novomins 5HTP Night Time Gummies and Novomins Magnesium Gummies.

Akil Memishi, Co-founder & Chief Scientific Officer , said: “Novomins were created with people in mind. It’s those hard-to-swallow joint and magnesium supplements, unpleasant metallic taste of iron supplements and overall burden of remembering to take everything that could potentially cause choking or gagging that made us think of an alternative solution. For many the process of taking daily supplements is not something they look forward to. So, we used our expertise in pharmacology and medicine to create a tasty yet highly potent solution for daily vitamins and supplements needs and we are excited to see the most wonderful feedback from the thousands of our customers who find Novomins work for them”.

Dr Peter McQuillan, Co-founder & Chief Medical Officer, commented: “We launched our first products in March 2020 with 70k of personal savings and a strong belief in the idea of friendly supplementation which this market clearly needed. In two years, our customers have consumed over 11million of our gummies. Our plans to create a delicious blend of potent supplements has now become a public demand as we expand deeper in women’s health and child nutrition.”

All Novomins Gummies are available on the Novomins website (

The latest stories