President Andrew Partridge with COO, Jessica Poce

ANIME Limited, a Glasgow-based anime distribution company, has received a six-figure Coronavirus Business Interruption Loan (CBIL) from HSBC UK to support the business throughout the Covid-19 pandemic and take advantage of the recent growth in customer demand for anime internationally.


The company, also known as All the Anime, was first established in 2012 and distributes both old and new anime titles both theatrically and on home video across Europe.

Customer demand for access to anime content has grown exponentially over the last year, and the business will soon start exporting to the United States – the world’s most enthusiastic international market for anime.

Anime Limited also launched Stream Anime in 2020, an “online film festival”, which provides audiences with a select number of anime titles to stream each month. The platform has already seen over 1,000 subscribers.

Andrew Partridge, President of Anime Limited, said: “This investment is with the future and our customers at front of mind. Not only will it allow us to be more flexible and responsive to our customers’ needs, we’ve also been able to retain our staff and grow during a difficult period without pausing the business.”


Garry McDonald, Relationship Manager at HSBC UK, said: “As a digital business, the CBIL will enable Andrew and the team to keep diversifying their offering and export into new markets such as the United States. We’re delighted to be able to continue to offer support in this exciting next step of its growth and look forward to seeing the company flourish.”

Anime Limited also distributes anime music on vinyl, as well as original Japanese anime films and TV series.