GEM Display is thrilled to announce the activation of its premium 166 square metre High Definition LED display at Picardy Place EH1 in the heart of Edinburgh’s World Heritage zone, featuring LOTUS Cars ground-breaking all electric ‘Eletre‘ Hyper SUV.
The GEM Picardy Place display is adjacent to the iconic Edinburgh Playhouse and Scotland’s premier shopping destination, St James Quarter, at one of the major traffic intersections in the city centre, facing heavy vehicle, bus, tram, cycle and pedestrian traffic. High dwell times created by the new Picardy Place tram stop directly opposite, as well as bus stops, traffic lights and a public garden area ensure a huge audience and an unmissable advertising platform to herald the arrival of LOTUS’ award winning ‘Eletre’.
Dave Watson, Head of Sales, GEM: “It is fantastic to have LOTUS Cars striking new Hyper SUV as launch advertiser on our Picardy Place EH1 display. The biggest digital display in Scotland, reaching an audience with the highest disposable income in the UK is the perfect match for the LOTUS ‘Eletre’ launch. Great to be working with outdoor specialist Mediabridge on this campaign.”