Freeman, the global leader in events, announced today its acquisition of (Glasgow, Scotland headquartered) Tag Digital, a full-service digital marketing agency specialising in innovative solutions for event organisers in EMEA, APAC, and North America. Terms of the transaction were not disclosed.
Following the acquisition, Tag will combine its services with mdg, a Freeman company, enhancing mdg’s digital marketing capabilities to better serve show organisers and associations while positioning it for growth in new markets. Tag, known for its advanced digital marketing strategies, has supported a diverse portfolio of global trade shows, professional associations, and large-scale conferences across the globe.
“With millennials and Gen Z increasingly shaping the workforce, digital marketing is more critical than ever as the first channel these generations turn to for information and inspiration – both in their personal and professional lives,” said Janet Dell, Freeman CEO. “By combining best-in-class digital marketing capabilities and leveraging AI-driven tools, mdg is positioned as the go-to agency for strategies that engage today’s attendees while setting events up for sustained growth.”
The acquisition of Tag reflects Freeman’s commitment to delivering customer-focused solutions for event organisers. Tag’s expertise and investments in AI technology will enhance mdg’s digital offerings, making them more efficient, cost-effective, and impactful for clients worldwide.
“Tag’s innovative digital marketing expertise is the perfect complement to mdg’s strategy and integrated marketing offerings, enhancing our ability to deliver impactful strategies and expand into key global markets like EMEA and APAC,” said Kimberly Hardcastle, President of mdg. “This will strengthen mdg’s position as a leader in marketing innovation, ensuring we continue to meet the evolving needs of our clients while driving future growth.”
“Over the past several months, we’ve worked closely with mdg and have been consistently impressed by our shared values, collaborative spirit, and commitment to delivering exceptional results for clients,” said Laura Davidson, Tag CEO. “We’re excited to embark on this next chapter together.”
