A new public relations and communications agency has been formed to focus on family owned enterprises.
Relative PR, headquartered in Edinburgh, has been set-up by the team behind the Muckle Media PR consultancy.
It will focus on the specific requirements of family owned businesses and will share offices with, and run alongside, Muckle Media.
Nathalie Agnew, founder and managing director of Relative PR, and Muckle Media, said: “We’re launching Relative PR to provide a whole range of communications advice and support to family owned businesses. These businesses are the lifeblood of the UK economy, with two-thirds of firms in the UK family owned, generating more than a quarter of UK GDP.
“Many family owned firms that have passed through the generations are embracing change and understand the need to compete with emerging brands. We will work with family owned businesses to help successfully managing their public relations and wider communications to ultimately maximise their market share.
“We aim to help businesses write their story of the future, building upon the past and securing business growth for generations to come. In essence, we future proof their story.”