Firm behind Cromlix management launches new hotel management consultancy

The ICMI staff
The ICMI staff

ICMI, the management team behind some of the UK’s most exclusive hotels including Inverlochy Castle and Cromlix, is joining forces with London-based hotel sales and marketing firm JG Collection to launch Select Hotel Management Services – a new suite of solutions to support hotel owners and operators around the UK. 

To support this rapid growth beyond the luxury market the group has opened new headquarters in Edinburgh in addition to its satellite offices in London and the Scottish Highlands. 

This comes at a time when the UK hotel industry is facing a continued period of economic and political uncertainty, resulting in staff shortages and increased pressure on resources. 

Norbert Lieder, Managing Director of ICMI, said: “The UK hotel industry is benefiting from the growth in tourism numbers and an increasingly mobile businesses population.  However, many businesses across the industry are experiencing extra pressures on resources at a time when consumer expectations are greater than ever before.

“New technologies designed to enhance customer experience often create more work for hotel managers, reducing the time they spend directly liaising with customers.  Select Hotel Management Services has been created to alleviate these pressures and give hotel operators the ability to bolster their teams with some of the best minds in the industry. We are confident that, by joining forces with our long-term partner JG Collection in this new venture, we are offering one of the most comprehensive consultancy and support services available to the UK hospitality industry.

“We are marketing our services to existing and prospective new owners – we also have significant experience in hotel design and development.”  

ICMI was founded by the senior management of Inverlochy Castle Hotel, one of Scotland’s most renowned small luxury hotels, over a decade ago in order to offer their combined experience in managing and marketing luxury hotels to other owners.  Since then, ICMI has become one of the UK’s most successful luxury hotel management companies, managing some of the world’s top hotels including Cromlix, Greywalls, Isle of Eriska Resort and the Liming.

JG Collection provides sales and marketing support to 25 hotels around the world. The team makes over a thousand calls every year to individuals travel agents, travel managers, meeting planners, tourist boards and hotels.

John Green said: “I am really excited about extending our offer to more hotels around the UK as part of the Select Hotel Management offer. Both JG Collection and ICMI are people-based organisations and between us we really know how to maximise the profitability and performance of hotels.”

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