Euro Systems IT, Brand Refresh

Glasgow-based IT services provider, Euro Systems (Scotland) Limited, announced the release of its new, fully redesigned website at www.euro-systems.co.uk, in tandem with a brand refresh to position the company for future growth.

Euro Systems was founded in 2009 and has trebled in size in the past five years, expanding rapidly through its provision of IT managed services and support, from their Head Offices in Glasgow, and locations throughout the UK.

After assessing the company’s former logo and website, Euro Systems leadership determined the need to update and refresh the brand’s assets to better align with the company’s current positioning and to reflect its growth, said Euro Systems’ Managing Director, Eddie Robertson.

“Our new website and brand refresh convey the continuing evolution of our business” – said Robertson. “Revamping our brand identity helps to strengthen our purpose as a leader in IT services, and it’s designed to carry us through the important years ahead, as we endeavour to meet the IT demands in an ever-changing market. We are very excited to share our refreshed brand and website, and we look forward to harnessing the new visual assets to communicate with our key audiences.”

Euro Systems intends to sustain its accelerated growth rate through an acquisition strategy.

“Whilst our brand refresh will have an important impact, our changes will go beyond the surface level. We plan to continue our business growth through selective acquisitions, that will allow us to enhance our service and product offering” – said Robertson.

The new website from Euro System provides optimised user experience across mobile, tablet and desktop. Some of the main features include a company blog for sharing industry knowledge and insight articles, and revitalised case studies to showcase the work of the company and their customer success stories. The site also improves the overall layout for seamless navigation and simplified messaging to communicate the company’s profile and services.