THE Edinburgh International Conference Centre (EICC) is set to host three major industry conferences, namely the VisitBritain Association Conference, EXPERIENCEit, and ETAG’s Annual Conference, from February 5 to 8. Drawing over 1,000 professionals from the tourism and events sectors, these conferences aim to discuss key trends, challenges, and strategies for the industry’s growth.
EICC CEO Marshall Dallas highlighted the significance of these conferences in shaping positive strategies for continued industry growth. He noted that while the events sector experienced growth last year and the demand for in-person events is strong, the industry remains cautious about economic factors, fluctuating costs, and the need for the right skills to adapt to evolving dynamics.
Dallas highlighted the trio of conferences as an opportunity to address challenges and contribute to the industry’s future success. The UK events market is projected to reach £110 billion by 2032, with annual growth expected to be around 5% from 2023 to 2032. However, challenges such as staff shortages and rising costs are hindering the industry’s full potential for growth.
The conferences will delve into various themes, including technology, sustainability, diversity, equity, and inclusion. The EICC is expected to announce its annual results for 2023 in the coming month.
The VisitBritain Association Conference 2024 gathers association meeting planners, professional conference organisers, and decision-makers from city convention bureaus. EXPERIENCEit brings together organisations and individuals from Scotland’s marketing, communications, film, entertainment, sport, festivals, and business events sectors. ETAG Annual Conference 2024 is deemed essential for those interested in Edinburgh’s visitor economy.
As the conferences unfold, industry leaders and professionals will collaboratively address challenges, share insights, and lay the groundwork for a resilient and thriving events sector.
