Edinburgh City Football Club has today announced the appointment of Stefano Pieraccini as the Club’s new Commercial Director, a newly created role designed to strengthen the Club’s commercial operations, partnerships, and long-term growth strategy.
Stefano joins Edinburgh City FC with a distinguished background in business development, marketing, hospitality and strategic commercial leadership, bringing a wealth of experience across multiple sectors. His appointment signals a major step forward in the Club’s commitment to building a sustainable future both on and off the pitch.
In his new role, Stefano will oversee all commercial activities, including sponsorships, partnerships, revenue development, brand enhancement, and supporter engagement initiatives. His strategic expertise will support the Club’s ambitions to expand its commercial footprint and strengthen its connection with the local community and business network.
On his appointment, Stefano Pieraccini said:
“Everyone I have met at Edinburgh City FC over the past few weeks has been outstanding. It’s clear the club is built on dedication, unity, and genuine support. I’m excited to contribute by working closely with our partners, supporters, and the wider Edinburgh community to help strengthen the club’s commercial foundations for the future and add value wherever possible.”
Edinburgh City FC Chairman, John Dickson said:
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“I am delighted to welcome Stefano, and I am sure he will be a tremendous addition to our club. Stefano brings exceptional experience across business, partnerships, brands and media. I am excited to have someone with such high level skill sets on board, who can help us achieve our commercial objectives.”
Stefano hopes to make an immediate impact as he leads a new era of commercial innovation and partnership development at Edinburgh City FC.
Edinburgh City Football Club is a senior Scottish football club which plays in Scottish League Two, the fourth tier of the Scottish Professional Football League. The club play at Meadowbank Stadium in Edinburgh.
