DENTONS is putting home-grown talent at the heart of a marketing campaign designed by MadeBrave as the law firm celebrates its Scottish operations’ 150th anniversary.
Lawyers and support staff from across the firm are starring in a range of short films as well as print and digital advertising, which goes live today.
The “Home Grown” campaign celebrates the firm’s talented staff in Scotland and shares inspiring stories from their work and their wider lives.
Using a combination of images, words, and music, the short films demonstrate both the practice’s links to its homeland and its international outlook.
The accompanying recruitment drive will fill opportunities arising across the firm, from graduate traineeships through to senior roles.
The firm’s experience stretches across all sectors, from whisky through to wind farms.
The law firm traces its roots in Scotland back to 1871, when David Maclay, David Murray, and John Spens founded their eponymous practice in Glasgow.
The firm was the first in Scotland created specifically to practise commercial law.
It also employed the UK’s first female lawyer: Madge Easton Anderson joined the firm as an apprentice in 1917, at the same time as starting her law degree at the University of Glasgow, and was allowed to become a lawyer following a Court of Session judgement in 1920.
The business became part of Dentons, the world’s largest law firm, in 2017.
Claire Armstrong, Dentons Scotland’s Managing Partner, said: “We are so proud of our people and our strong roots in Scotland that it felt really natural to put them at the heart of our ‘Home Grown’ campaign.
“Since our merger in 2017, our talented lawyers have driven deals around the corner and around the world.
“They’ve used their expertise to serve both clients at home and partner with colleagues in our other offices to share their talents further afield.
“This exciting growth means we’re launching a recruitment drive for lawyers and support staff who want to be part of a company that’s anchored in Scotland’s business community.”
Andrew Dobbie, Founder and Chief Executive of MadeBrave, added: “It’s been inspiring to get to know the team at Dentons Scotland and hear their stories.
“This is a legal practice with firm Scottish roots and connections that wrap around the world.
“Our ‘Home Grown’ campaign captures that link between being at the heart of Scottish life while also having the reach to open doors for clients in other countries.
“Law firms can come across as dull and stuffy but Dentons Scotland is the exact opposite – bright people doing skilled work that is helping Scottish businesses to grow and thrive.”