Data business grows with appointment of industry experts

Sam Rhynas, head of data with Dr Jo Watts, the founder and CEO of Effini

EFFINI, the data science company, is growing to meet the increasing demand for its services, with the appointment of Samantha Rhynas as Head of Data and Brian Baglow as Head of Marketing.

Effini provides support, guidance and direction to small and medium enterprises, helping them to understand and utilise their data in practical and achievable ways, helping the business grow and operate more effectively. 

Sam brings a wealth of experience in data, software development, operations and production to the company, allowing Effini to meet the growing demand for data services across every sector of the Scottish economy.

Brian is a growth hacker, with deep experience in helping pioneering companies and technologies reach the market. He will ensure that Effini can communicate the power of data and the opportunities for organisations clearly and effectively.

Before joining Effini, Sam was the Head of Operations at Stochastic Solutions, an Edinburgh based Data Science & AI company. With over 20 years of experience of DevOps, Quality Assurance, Service Design & Delivery and Data Analysis in the context of analytical software, real-time data feeds and high-performance data systems, Sam is passionate about bringing practical, effective solutions to businesses across a broad range of sectors.

Sam is also an advocate for diversity within the technology sector. She is one third of the Girl Geek Scotland leadership team, and also co-organises the Edinburgh chapter of PyData, a global community for developers and users of open source data tools, including Python and R.

As the founder and CEO of his own creative agency, Brian worked with hundreds of startups and young companies across the UK, USA and Europe, helping many to achieve successful exits.

Brian is the founder and director of the Scottish Games Network. He also lectures at Edinburgh Napier University, on the transformative power of technology within the creative industries.

Dr Jo Watts, the founder of Effini, said: “A growing number of companies in every sector are realising that the effective use of data is key to long term success. Since founding Effini, demand for expert data consultancy has grown incredibly quickly, with businesses of all types now looking for a way to access data analysis and science services. 

“Sam and Brian bring an amazing range of skills and experience to the team. Sam’s background in software development and operations will enable us to develop our offering even further, while Brian’s communication expertise, business network and experience within the industry will help the company to grow even more quickly. We’re absolutely delighted to have such experts join the team.”

Sam Rhynas, Effini’s new Head of Data, said: “Accessing expert data services is a growing problem for many companies. Startups, scaleups and SMEs don’t necessarily have the resources or experience in-house to enable them to understand the value of the data they’re generating, or how they can best use it to help the company prosper. 

“Effini offers a simple and focused way to help businesses access expert help and support. The company is making data science accessible to every organisation.

“I’m very happy to be part of a company which has achieved so much so quickly and which has such potential for further growth and impact.”

Brian Baglow, Effini’s Head of Marketing, said: “Effini’s focus on support, guidance and expert insight is putting real data science within the reach of every company. I’m glad to be a part of such an incredible team and looking forward to helping spread the word about the true value of understanding data.”

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