Leading Scottish hospitality group Buzzworks has strengthened its premium beverage portfolio through a new partnership with innovative whisky brand Against The Grain, founded by Scottish rugby internationals Duhan van der Merwe and Pierre Schoeman.
The collaboration sees Buzzworks’ 21 venues nationwide become the first major hospitality group to stock Hirundine – Against The Grain’s flagship 12-year-old Speyside single malt.
The strategic launch coincides with Scotland’s Six Nations campaign, capitalising on heightened national interest following the team’s 31-19 opening victory against Italy at Edinburgh’s Scottish Gas Murrayfield Stadium on 1 February 2025.
By aligning with high-profile athletes during this televised sporting event, Buzzworks reinforces its commitment to showcasing Scottish craftsmanship while enhancing its upmarket dining and drinking experiences from Ayrshire to the capital.
Van der Merwe and Schoeman’s venture into whisky production adds a compelling narrative to the partnership, blending sporting prestige with Speyside distilling heritage.
The move positions Buzzworks at the forefront of Scotland’s hospitality scene, offering patrons exclusive access to limited-edition spirits alongside its established reputation for quality Scottish produce.
David Howie, Company Bar Manager at Buzzworks said: “We are thrilled to be working with Against The Grain by bringing the brand’s exceptional 12-year-old Speyside single malt to all of our venues across Scotland.
“Hirundine is a fantastic addition to our whisky collection and reflects our dedication to bringing our guests some of the most exciting and memorable food and drink experiences.
“Working with Duhan and Pierre, who share our passion for excellence and innovation, has been an absolute privilege so far, and we’re excited for our customers to enjoy this outstanding tipple at Buzzworks venues.
“We have lots of exciting plans up our sleeve with Against The Grain, which we can’t wait to share more details about in the coming months.”
Pierre Schoeman, co-founder of Against The Grain, said: “We’re thrilled to blend our passion for rugby and whisky, creating a unique experience that celebrates Scottish heritage.
“Our partnership with Buzzworks and Against The Grain exemplifies our commitment to excellence and innovation, offering fans and guests a taste of Scotland that’s as rich as our game.”
Duhan van Der Merwe, co-founder of Against The Grain, added: “Teaming up with Buzzworks and Against The Grain is a dream come true, combining my love for rugby and fine whisky.
“This partnership not only showcases the spirit of Scotland but also brings our fans and patrons together to celebrate our culture.
“We can’t wait for everyone to enjoy Hirundine and experience the excitement of the Six Nations with us!”
Hirundine 12-year-old single malt is now available for guests to enjoy at all Buzzworks venues across Scotland. What’s more Buzzworks venues across Scotland will be showing Six Nations Games live, including at Vic’s, T-Bar, The Fox, The Coach House, The Corner House, The Mill House, The Bridge Inn and Thirty Knots.
To learn more, and to book a table at any one of their 21 venues, visit: www.buzzworksholdings.com/our-venues.
To find out more about Against The Grain, follow them on social media.
