Integrated communications agency, Beattie, has announced the creation of a new standalone event management division that will work across its UK network.
Sarah Ballantyne, a Beattie stalwart for the last decade, has been promoted to head of events and will oversee the operation alongside a team of event managers spanning Glasgow, Edinburgh, Leeds, Manchester and London.
The team has already reeled in high profile events for the likes of Doubletree by Hilton, Courtyard by Marriott, Specsavers, Vue, CALA Homes and Trump Turnberry.
“For the last few months we’ve been working hard to create an exciting proposition that will allow Beattie events to really make its mark,” explained Sarah.
“We’ve been speaking to clients, suppliers, holding focus groups with consumers and really doing our research to help us fully understand what brands and guests are looking for when it comes to creating a wow event.
“The event model of old has most definitely changed and brands have to work harder than ever before to not just get people to come along but to be fully engaged and excited when they get there. Clever use of social media and film as part of the event experience allows us to reach bigger audiences than ever before.
“Whether it’s an intimate private gathering or a full scale launch, our team of event experts have the talent and capabilities to create something so memorable, shareable and special that people will be talking about it for months to come.”