Following a hugely successful debut that saw shoppers queue throughout the weekend and key items sell out, Scottish menswear brand Baire Atelier is set to return to St. Enoch Centre for a second fashion pop-up.
Running from Friday 17 July to Sunday 19 July, the limited-time store offers another chance for shoppers to experience the online brand in person after overwhelming demand at its first Glasgow appearance last weekend. The pop-up marks the only physical retail opportunity to shop the brand until Sunday, with added incentives including 20% off and a gift with purchase for the first three customers through the door.
Founded by Stephen Ewing, Baire Atelier has cultivated a loyal following since launching online in 2022, gaining recognition for its premium everyday menswear and carefully curated essentials. The returning pop-up will showcase a limited selection of clothing, accessories and lifestyle items, including T-shirts, shirts, caps, card holders and mugs. Shoppers can also expect exclusive in-store offers and discounts of up to 50% on selected sale items.
With stock limited and high demand expected following last weekend’s rapid sell-through of key lines, visitors are encouraged to arrive early to avoid disappointment.
Located on the ground floor of St. Enoch Centre, opposite Hamleys, the pop-up provides customers with the opportunity to browse the collection in person, try on pieces and engage directly with the brand for one weekend only.
Annmarie McClean, Marketing Manager at St. Enoch Centre, said: “We’re delighted to welcome Baire Atelier back after such an incredible response to its first pop-up. It created a real buzz across the Centre, with queues forming throughout the weekend and shoppers travelling to get their hands on the collection. We’re expecting another fantastic turnout and would encourage anyone interested to visit early while stocks last.”
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Baire Atelier founder Stephen Ewing added: “Thanks to everyone who turned up last weekend. We were overwhelmed with the support that showed up for us. We’ve restocked our pink and white striped T-shirts for everyone who missed out, and you can stay updated on our socials for new drops. See you on Friday, and as a special thank you, we’re treating the first three paying customers to 20% off and a free gift with purchase.”
The Baire Atelier pop-up will be located on the ground floor of St. Enoch Centre, opposite Hamleys, from Friday 17 July to Sunday 19 July. For more information, follow @baireatelier on social media or visit the Centre this weekend before the pop-up closes.
